StaffThis article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise New Orleans Pelicans during the 2023/24 season.
FanDuel
American gambling company FanDuel is an official partner of the New Orleans Pelicans and prominently features across their official social media handles and other digital assets.
Gatorade
The Pelicans and their power forward Zion Williamson have in place a partnership agreement with Gatorade, as per which they have worked on creating the custom “Gatorade Smart Gx Bottle” for the 2023/24 NBA season.
Through this partnership, the Gatorade branding also features prominently across digital Pelicans assets.
Hancock Whitney
The New Orleans Pelicans and banking institution Hancock Whitney have enjoyed a longstanding relationship with one another, which began back in 2010 when the latter signed on as the Official Bank of the Pelicans. Most recently, this agreement was renewed in 2018.
As per this deal, Hancock Whitney issues Pelicans-themed debit cards, while the banking firm also enjoys visibility through the team’s social media channels.
AmeriHealth
AmeriHealth Caritas Louisiana and the New Orleans Pelicans announced a partnership in December 2021 to raise awareness regarding health issues among the general public.
As per the deal, the two parties work on various initiatives, which include health education, physical activity, and screening events and are aimed at sending the important message of equality in access to health care.
HUB International
Insurance brokerage provider HUB International is also an official partner of the New Orleans Pelicans.
As per the agreement, HUB International officially presents the Pelicans’ practice reports throughout the NBA season. It also gains brand viability by appearing across the team’s digital assets.
Michelob Ultra
Anheuser-Busch InBev, a multinational drink and brewing company based in Leuven, Belgium, is also an official Pelicans sponsor.
Through this partnership, AB InBev’s light beer Michelob Ultra enjoys visibility across the social media platforms of the team.
SeatGeek
High-growth tech platform SeatGeek and the New Orleans Pelicans extended their partnership in January 2023, a deal that initially began when the parties came together for a new ticketing technology in 2017.
The aim of the partnership is to improve fan experience on matchdays and provide in-game offers and exclusive experiences. SeatGeek gains brand visibility by prominently featuring across multiple social media channels and digital assets of the Pelicans.
Ibotta
North American mobile tech company Ibotta is currently the jersey patch sponsor of the New Orleans Pelicans. The two parties commenced their partnership during the 2020/21 NBA season and later renewed it in September 2022.
As part of this latest renewal, which was signed for a period of three years, the Ibotta logo features on all Pelicans game jerseys.
The two also work on various community-related activities, like the New Orleans Recreation Development (NORD) and HANO housing programmes, which are aimed at providing over 100 families in the area with Thanksgiving dinner along with other Pelicans merchandise.
Morris Bart
The Pelicans and Morris Bart decided to partner for a fifth straight year ahead of the 2023/24 NBA season and collaborate on the “Bart’s Flight School” initiative, which encourages students to strive to receive “B’s or Better” and earn a special basketball clinic.
Corona
Beer producer Corona is also an official partner of the New Orleans Pelicans and appears across their social media channels and other digital assets.
Bally Sports
The New Orleans Pelicans have Bally Sports on board as their official television provider for NBA matches in the 2023/24 season.
KIA
South Korean automaker KIA is also an official partner of the New Orleans Pelicans.
As per this deal, the KIA logo features across the team’s social media channels and other digital assets.
Cardless
The New Orleans Pelicans teamed up with fintech company Cardless in February 2022 to launch the first-ever Pelicans-branded credit card, which has no annual and late fees as well as no foreign transaction fee.
The two parties also offer Pelicans fans various incentives, including four times the points on purchasing Pelicans tickets using the Cardless-Pelicans card.
Socios.com
Blockchain-based fan engagement platform Socios.com and the Pelicans signed a partnership agreement in January 2022.
As per this agreement, Socios.com receives branding exposure through in-arena signage at Smoothie King Center, the Pelicans home ground, and other digital assets of the team.
Socios.com also acts as the Presenting Partner of various Pelicans fan engagement initiatives, including in-game highlight polls, which appear on the team’s social media channels.
Smoothie King
The New Orleans Pelicans and Smoothie King have enjoyed a longstanding relationship, which has seen the latter hold the naming rights for the Pelicans’ home stadium since February 2014.
