Newcastle United signs new deal with Coca-Cola

Premier League club Newcastle United has signed a new multi-year partnership with beverage giants Coca-Cola, who has joined the club as their Official Soft Drinks Partner and also the Presenting Partner of the St. James’ STACK fanzone. The presenting partner, Coca-Cola will work on turning Newcastle United’s entertainment hub into the go-to happening fan activity destination and will host exclusive live music performances, immersive interactive fan zones, high-octane game-day giveaways, and VIP matchday experiences throughout the season.

Dave O’Connor, Chief Revenue Officer, Newcastle United, said,

“Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We’re delighted to welcome such an esteemed partner to Newcastle United. Together, we’ll celebrate the things that make Newcastle such a proud and distinctive city: football, character, music, culture and, above all, the sense of celebration that brings people and communities together. From elevating the matchday experience at St James’ STACK to connecting with new audiences around the world, we’re excited about what we can create together.”

Dusan Stojankic, General Manager at Coca-Cola Great Britain and Ireland, stated,

“Newcastle United is a club that represents far more than football. From the incredible atmosphere at St. James’ Park to the deep connection between the club, the city and its supporters, there is something truly distinctive about it. Through this partnership, we look forward to creating unforgettable moments for fans and becoming part of the celebrations, traditions and experiences that bring the Newcastle United community together.”