Indian Premier League (IPL) franchise Rajasthan Royals (RR) have renewed their partnership with Fino Payments Bank, with the latter set to continue as the former’s Official Digital Banking Partner.
The partnership, which started in 2022, will see Fino Bank continue to drive messages of convenience, accessibility, proximity and trust. Fino Bank will also work towards increasing brand visibility throughout the 2023 IPL season.
Rishi Gupta, MD & CEO, Fino Payments Bank, commented:
“Partnerships are critical for our success. Our tie up with Rajasthan Royals last season was an innovative first for us that allowed our brand to engage with cricket lovers across the country. We value this relationship and are excited to renew our association that helps take our engagement with the team’s fan base to the next level. It will be a win-win proposition as we continue connecting with new customer segments and create avenues for cricket fans to explore Fino’s digital banking and savings account offerings.“
Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, added:
“We are delighted to be renewing our association with Fino Payments Bank for the upcoming season. We were extremely pleased with the positive impact we had on the successful expansion of their financial services across the country, especially the far-reaching areas, given the ever-growing need for digital transformation. We are looking forward to accelerating their overall growth in Rajasthan and other parts of India.“
Anand Bhatia, Chief Marketing Officer, Fino Payments Bank, commented:
“There are synergies in our brand values. Both the brands are a lot about consistency, competency, sincerity and being very down to earth. And importantly always take a long term view of things. Season 16 of the league is a great platform to promote our digital banking proposition, FinoPay. The excitement of engaging with a younger tech savvy audience and sense of pride in the association all works well for both. With RR establishing a base in Guwahati, North East is another common point as it is a growth market for both brands.“
Adarsh Reddy, CEO, Sportytrip, stated:
“This season Fino Bank is not only engaging with RR on the premier stage but is powering grass root level talent hunt through “Cricket Ka Ticket”. This initiative is aimed at finding India’s next cricketing super star across both men and women talent.“
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