Chennai Super Kings (CSK) star Ravindra Jadeja has been roped in by financial company Kinara Capital to headline its latest ad campaign, titled “Aapka Business Chale NonStop with Kinara“.
The five different advertisement films have titles of cricketing terms, such as “Hit a Century”, “Howzzat”, and more.
Khyati Shah, EVP, Corporate Marketing, Kinara Capital, commented:
“We are thrilled to bring forth our brand ambassador Ravindra Jadeja’s larger than life-presence as a superhero championing the cause of small business entrepreneurs. The new digital ad campaigns illustrate how our myKinara App is the answer to the obstacles commonly faced by MSME entrepreneurs. With India nearing a billion smartphone users, we find that our MSME customer audience has also become much more tech-savvy in the last few years and is now confident about applying for business loans online. The ads will be used to scale Kinara’s online presence and expand our lead-generation.“
Ravindra Jadeja commented:
“Kinara Capital is the real superhero for thousands of small business entrepreneurs in India. It was my pleasure to assume the superhero avatar for the first time and smash the everyday challenges faced by India’s hard working entrepreneurs.“
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