Sachin Tendulkar revealed as SML brand ambassador

Indian cricket legend Sachin Tendulkar has been announced as a brand ambassador for SML Limited, a provider of agricultural solutions.

The partnership will see Tendulkar headline integrated marketing campaigns across television, digital platforms, and print media for SML, as well as work with the brand on other enhanced engagement activities and on-ground farmer outreach programmes throughout India.

On joining SML, Sachin Tendulkar commented:

“The future of agriculture will be shaped by ideas that combine innovation with purpose. It is encouraging to see SML working towards solutions that can empower farmers and contribute to a more sustainable future.”

Bimal Shah, Managing Director, SML Limited, said:

“The Indian agri-input industry is undergoing a significant transformation. Beyond product innovation, farmer confidence, channel trust, and corporate credibility are emerging as key differentiators in driving long-term growth. Sachin Tendulkar represents values that resonate deeply with SML — trust, excellence, consistency, and performance. His enduring credibility across rural and urban India makes him a natural fit for our brand and our vision for the future. As SML enters its next phase of growth, this partnership reinforces our commitment to innovation, sustainability, and delivering high-performance agricultural solutions that empower farmers and contribute to India’s agricultural progress.”