Shubman Gill named Bowlers brand ambassador

Indian Test team captain Shubman Gill has been announced as a brand ambassador for dog nutrition brand Bowlers by Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL).

Gill will work with Allana Pet Solutions to highlight the importance of making informed nutritional choices as pet parents and increase access to quality pet food products. The two will work together on a mix of digital initiatives, regional outreach programmes, and on-ground consumer activations.

Nitin Kulkarni, Business Head — Allana Pet Solutions, ACPL, commented:

“Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.

“Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets.”