Smriti Mandhana joins the Candere family

Indian cricketer Smriti Mandhana has been announced as the new Brand Ambassador of lifestyle jewellery brand Candere, who are a part of the House of Kalyan Jewellers. Mandhana will be the face of the brand as Candere aims to strengthen their engagement with the young Indian audiences and also solidify themselves in the lifestyle jewellery market in the country. 

Smriti Mandhana, commented,

“I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself. Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”

Ramesh Kalyanaraman, Director, Candere, added,

“Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shahrukh Khan. Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”