Smriti Mandhana joins Candere as brand ambassador

Indian cricketer Smriti Mandhana has been announced as a brand ambassador of lifestyle jewellery brand Candere, part of the Kalyan Jewellers group.

Mandhana will be the face of the brand, as Candere aims to strengthen its engagement with young Indian audiences and solidify its position in the country’s lifestyle jewellery market.

On joining Candere, Mandhana commented:

“I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself. Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”

Ramesh Kalyanaraman, Candere Director, added:

“Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shahrukh Khan. Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”