Swaraj Tractors renews partnership with MS Dhoni

Indian cricketer Mahendra Singh Dhoni has renewed his long-standing partnership with Mahindra Group’s Swaraj Tractors.

The former Team India and Chennai Super Kings captain will thus remain a brand ambassador of the Mohali, Punjab–based company. The 44-year-old will remain the face of the brand and headline various integrated campaigns for it across digital and social media. 

Gaganjot Singh, CEO, Swaraj Division M&M Ltd, commented:

“MS Dhoni reflects the ethos of Swaraj — dependable, authentic, and consistently focused on performance. This partnership has helped us strengthen our connect with customers while reinforcing the values that define the brand. As we move ahead, his association will play an important role in building greater resonance for Swaraj across markets and supporting our efforts to present the brand with contemporary outlook and energy while staying true to its legacy.”