Texas Super Kings partner with H-E-B

Major League Cricket (MLC) franchise Texas Super Kings have announced a multi-year partnership with North American supermarket chain H-E-B, bringing it on board as their Official Grocery Partner.

The two-year partnership, covering the 2026 and 2027 MLC seasons, will see H-E-B work with the franchise on various activations. This will include organising two community cricket clinics, which H-E-B will officially present, providing young athletes with hands-on coaching and supporting grassroots cricket.

The fourth season of Major League Cricket is scheduled to be held between June 18 and July 18 later this year. The Texas Super Kings are co-owned by Chennai Super Kings Cricket, American real estate developer Ross Perot Jr, and Anurag Jain. The Texas Super Kings went down to MI New York in the Challenger last time out; MI New York then went on to clinch the title.

Anurag Jain, Texas Super Kings Co-owner, commented:

“We are thrilled to welcome H-E-B into the Texas Super Kings family. Their commitment to the community and their growing engagement with diverse audiences makes them a perfect partner as we work to expand cricket’s footprint in the U.S.”

Mabrie Jackson, Managing Director, Public Affairs H-E-B/Central Market, added:

“As cricket continues to gain momentum across Texas, we are excited to support a team that reflects the energy and passion of the communities we serve. We are proud to invest in this wildly popular sport that brings people together.”