Thums Up launches new campaign for T20 World Cup

Coca-Cola’s brand Thums Up has launched their ‘Toofani Tour’ campaign for the upcoming ICC T20 World Cup and has roped in former Indian World Cup winners Virender Sehwag and Yuvraj Singh for the same. The campaign will see Thums Up working towards encouraging the fans to cheer for the Men In Blue and will host various giveaways as well. 

Thums Up released a statement, which read,

“As the official beverage partner of ICC T20 World Cup, Thums Up continues to redefine fan engagement, setting new benchmarks for fan experiences in the realm of sports. This year, Thums Up is taking cricket enthusiasts on a once in a lifetime adventure to the West Indies on an exclusive Thums Up plane, promising an electrifying experience like never before. The campaign features India’s loved Cricket-duo: Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan. From 01st March to 30th April, consumers can stand a chance to win a trip to the ICC T20 World Cup in the West Indies by registering at https://tu-icc24.coke2home.com/

Available behind select Thums Up packs that earn miles, consumers can win a chance to enter a 2 month long daily lucky draw, with one seat being given away every day.

‘In pursuit to further build on its long-standing association with sporting events like Olympics, Paralympics, ICC Men’s Cricket World Cup, the tour represents the brand’s dedication to championing the spirit of cricket.”

Tish Condeno, Senior Category Director, Sparkling Flavors, Coca-Cola India and South-West Asia, commented,

“We are thrilled to unveil the ‘World Cup ka Toofani Tour’ campaign, to elevate fan experiences at the upcoming ICC T20 World Cup in West Indies. With the launch of the exclusive Thums Up branded plane, we’re furthering our endeavour to redefine sports excitement and engagement, crafting unparalleled memories for cricket lovers.”

Virender Sehwag, said,

“I am delighted to extend my partnership with Thums Up. With each passing year, Thums Up is setting a new benchmark in fan engagement, demonstrating its unwavering commitment to fueling the fervour of cricket enthusiasts. The ‘World Cup ka Toofani Tour’ offers fans an unparalleled experience to the West Indies, in a Thums Up Chartered plane, to immerse themselves in the excitement of the ICC T20 World Cup all the way to West Indies.”

Yuvraj Singh added,

“I am thrilled to continue my association with Thums Up, the brand which has a longstanding commitment to sports. This year, the ‘World Cup ka Toofani Tour’, offers an electrifying experience for fans, with a chance to fly to the West Indies on an exclusive Thums Up Chartered plane. I’m excited to witness the excitement and energy this journey will bring to cricket fans around the world, for the ICC T20 World Cup.”