Tottenham Hotspur FC announce partnership with Sports Illustrated Tickets

Tottenham Hotspur Football Club have announced a 12-year partnership with Sports Illustrated Tickets, bringing it on board as their Official Fan Experience Partner.

The sports media brand is set to become an inaugural member of “The Club”, a Spurs sponsorship programme aimed at delivering bespoke activations at their home ground, Tottenham Hotspur Stadium. Sports Illustrated will thus create an “immersive” hub at the club’s East Stand to showcase the club’s history and memorable moments.

Additionally, a 3,000-capacity “Club SI” will be launched at the stadium’s East Premium area with the aim of “enhancing the hospitality experience while injecting interactive Sports Illustrated content and experiences.”

On the long-term partnership with Sports Illustrated, Ryan Norys, Chief Revenue Officer, Tottenham Hotspur FC, commented:

“Partnering with Sports Illustrated Tickets is an incredible opportunity to bring the passion, energy, and stories that make this Club so special to life in new and engaging ways for fans across the globe and in the stadium on matchdays.”

David Lane, CEO of Sports Illustrated Tickets, added:

“This partnership with Spurs is among the most significant milestones for Sports Illustrated Tickets to date. Since 1882, Tottenham Hotspur has been one of the most storied clubs in the world, and its passionate fans and world-class stadium align perfectly with Sports Illustrated Tickets as we continue to expand globally. Together, we’re excited to offer Spurs fans an enhanced experience that honors the Club’s heritage as only a Sports Illustrated company can. We’re thrilled to debut as the first member of The Collective and to help shape a new era for sports partnerships.”