Spanish Jewellery brand, TwoJeys have collaborated with Barcelona teenage sensation, Lamine Yamal providing him custom braces in Barcelona colours for the upcoming El Clásico this weekend.
The brackets have been designed in the TwoJeys signature star motif in Blaugrana colours of red and blue. This move is part of a collaboration between the Barcelona forward, Autrán Dental Clinic, and the jewelry brand TwoJeys.
Lamine Yamal will not only sport these Barça themed braces during the match against Real Madrid but also at the Ballon d’Or gala, which will take place next Monday in Paris.
The founders of TwoJeys Biel Juste Calduch and Joan Margarit hail from the Catalonia region and are massive fans of the club.
Lamine Yamal has taken the football world by storm, still aged only 17, the Spanish player contributed massively to Spain’s victory in the Euro Championships this summer and has carried his form into the Spanish La Liga. He has been incredible for the Blaugrana so far and an important asset for his team.
This collaboration between TwoJeys and Lamine Yamal may be one of the most unique and quirkiest bits of brand marketing coupled with flaunting the club colours in a smile as well.
It will be interesting to see if this leads to a future brand endorsement deal between the player and the jewellery brand.
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