UEFA nets AliExpress partnership

UEFA has roped in online retail marketplace AliExpress as an Exclusive Official Global Sponsor of UEFA EURO 2024.

AliExpress will thusly be providing millions of euros in discounts, deals, and engagement over the course of the tournament. 

Gary Topp, European Commercial Director, AliExpress, commented:

“AliExpress is excited to be an official partner of UEFA EURO 2024. As football enthusiasm spreads across Europe, we will bring fans even closer to the action, with great deals on a vast selection of popular and trending products, as well as interactive games and the chance to win fantastic prizes.“

Guy-Laurent Epstein, Marketing Director, UEFA, said:

“We are thrilled to welcome AliExpress, one of the leading online retail marketplaces worldwide, as the first exclusive e-commerce platform partner for a UEFA Men’s European Football Championship. We will work closely together to make the fan digital experience for this summer’s spectacle as exciting as possible, bringing further innovations to football fans all around the world. This starts with offering fans the chance to win some unforgettable prizes, including match tickets for UEFA EURO 2024.“

Oliver Bierhoff, Football Legend & Entrepreneur Global Sports Business, said:

“Football is a truly global game that brings people together from around the world. It is great news for football to have another fan supporting this year’s tournament, with the announcement of AliExpress as a proud new sponsor.“

Also read: UEFA Euro 2024 Sponsors