UEFA ties up with Rent-A-Car

Car rental company signs three-year deal with UEFA.

Rent-A-Car has renewed its sponsorship deal with UEFA to continue sponsoring the Europa League (UEL) while also signing on as a new sponsor for the new Europa Conference League (UECL).

As part of the deal, the car rental company will get branding and advertisement at the UEL and UECL stadia through LED boards and will also collaborate with UEFA to create unique and exclusive on-field experiences for the fans and branded content across both the UEL and UECL’s digital platforms.

Speaking about the partnership, UEFA’s Marketing Director, Guy-Laurent Epstein, said:

“We are thrilled to announce the continuation of our collaboration. Over the last six years, we have worked closely with Enterprise to deliver exceptional fan-first experiences, Last season we were delighted to pilot the co-creation of an engaging football content series, the Enterprise Mission Series. We look forward to building on our cooperation and using the UEFA Europa Conference League to further increase awareness of the brand.”

Rent-A-Car’s Vice President, Kyle Sanborn, added:

“We are delighted to enter the third cycle of what has been a very successful partnership with UEFA, enabling us to connect with a large audience through Europe’s favourite sport, football. The renewal comes at an incredibly important time for Enterprise in Europe, as we continue to invest in our network, our people, and our technologies to deliver outstanding service to our customers.”

The announcement comes on the back of multiple recent deals UEFA has signed, some of which include Heineken 0.0, Hankook, Rent-A-Car, Engelbert Strauss, Just-Eat Takeaway, Swissquote and bwin.