Umpire Anil Chaudhary partners with Six Fields for new campaign

Belgian beer brand Six Fields has roped in Indian international cricket umpire Anil Chaudhary to headline its #CheersForMore campaign, which will run throughout this summer.

Chaudhary will headline Six Fields’ digital and social media campaigns, with the focus on reshaping how fans engage with live games by encouraging them to celebrate not only the wins and boundaries but also other meaningful moments of the game.

An international-level umpire, Chaudhary has not only officiated various men’s and women’s international games, he’s also the most experienced Indian Premier League (IPL) umpire with 131 appearances between 2012 and 2024.

On his new partnership, Anil Chaudhary commented:

“Every signal on the field exists because every moment matters in cricket. Through #CheersForMore with Six Fields, we wanted to bring that same spirit to fans and encourage them to stay engaged with the game beyond just the major moments.”

Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd, added:

“Cricket is one of India’s biggest entertainment experience and our campaign #CheersForMore celebrates the energy that exists in every moment of the game. The campaign reflects this energy and encourages fans to engage more actively throughout the game.”