AFC Expands Partnership with Visa

The Asian Football Confederation (AFC) has announced an expanded partnership with global financial services giant Visa. As part of the new agreement, Visa will become the Official Global Supporter of the AFC Women’s Asian Cup Australia 2026, marking the first time the brand has partnered with the women’s edition of the tournament.

The expanded partnership aims to advance the women’s game, with both organizations set to collaborate on a range of fan engagement initiatives.

As an added benefit, Visa cardholders will enjoy exclusive early access to tickets for the AFC Women’s Asian Cup Australia 2026, available starting July 18, 2025, one week ahead of the general public sale on July 25, 2025.

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Datuk Seri Windsor John, General Secretary, AFC, commented,

“We are delighted to announce the expansion of our partnership with Visa, who we now welcome as an Official Global Supporter of the Continent’s premier women’s national team competition. The AFC Women’s Asian Cup Australia 2026 aims to be the greatest ever edition in the tournament’s history, and we look forward to working in close collaboration with Visa to realise our shared ambitions for the growth and empowerment of the women’s game across Asia.”

Alan Machet, Group Country Manager for Visa Australia, New Zealand and South Pacific, said,

“Over 11 million Australians tuned in to watch the Matildas face England in 2023, making it the most-watched TV program in over 20 years and we are confident that this passion will continue as we expand our commitment as the Official Global Supporter for the AFC Women’s Asian Cup.”

Patrick Murphy, CEO of AFG, added,

“Visa have been an exceptional partner, and with this new deal for the AFC Women’s Asian Cup Australia 2026, we’re taking our collaboration to the next level, and can’t wait to see this new venture unfold.”