Welsh Fire ropes in Matchbook as new sleeve partner

The Hundred franchise Welsh Fire has signed a new partnership with sports betting platform Matchbook, who joins the team as their new Official Sleeve Partner for The Hundred 2026 season. The Matchbook logo will be present on the sleeve of the playing kits of the Welsh Fire men’s and women’s teams along with both working on various fan-focus activations and other activities including those including content with players. 

Ed Rice, Chief Commercial Officer of Welsh Fire, commented,

“We’re delighted to welcome Matchbook as our Official Sleeve Partner for the 2026 season. Matchbook has built a strong reputation through innovation and customer engagement, and we’re excited to work together to create meaningful moments for fans throughout the season. This partnership represents another significant step forward for Welsh Fire as we continue to grow the Club’s commercial platform and strengthen relationships with leading brands that share our vision for the future.”

Ronan McDonagh, CEO of Matchbook, added,

“We’re delighted to be partnering with Welsh Fire ahead of what promises to be another exciting season of The Hundred. Cricket has one of the most passionate and knowledgeable fanbases in world sport, and Welsh Fire is an ambitious club with a growing profile. As The Hundred continues to attract audiences both in the UK and internationally, we’re looking forward to creating engaging content, fan experiences and activations that bring supporters closer to the game throughout the season.”