West Ham United signs expansion deal with Lilley Plummer Risks

English football club West Ham United has announced a partnership expansion with insurance broker Lilley Plummer Risks, who joins the club as their Official Sleeve Partner from the upcoming 2026/27 season. Lilley Plummer Risks will have their logo present on the playing kit of West Ham United’s men’s, women’s and Academy teams and also across the club’s training kit sleeves. Lilley Plummer Risks will also gain additional visibility across the club’s digital assets as they become a principal partner of the club. The partnership builds on Lilley Plummer Risks initial deal signed with the club last season when they had joined the club as their Official Insurance Partner. 

Karim Virani, Interim Chief Executive Officer at West Ham United, said,

“The commitment of Lilley Plummer Risks to West Ham United is testament to the shared values of both our organisations. Having worked together so successfully last season, it is pleasing to see them become our Official Sleeve Partner for the upcoming season. Having delivered a number of fan-led initiatives over the past 12 months, we look forward to continuing to work together to deliver exceptional value for both LPR and our fanbase in an authentic way.”

Dan Plummer, Managing Director at Lilley Plummer Risks, added,

“West Ham United is a Club with a passionate global fanbase and strong community values, making it an ideal partner for Lilley Plummer Risks. To see our brand featured on the Club’s kit is a proud moment for everyone at Lilley Plummer and me personally, having supported this Club for so long. This enhanced presence reflects our ambition as a business and our commitment to building long-term value through our association with West Ham United.”