Williams Racing partner with Pedal Mafia

Williams Racing have announced a licensing partnership with Pedal Mafia, a cyclewear brand.

The deal will see the British Formula One team launch a new cycling apparel collection, which will include their signature red key line. The collection will be made available for the team’s fans as well. 

Also read: Williams Racing Sponsors 2024

Speaking about the deal with Pedal Mafia, Luke Timmins, Merchandise and Licensing Director, Williams Racing, said:

“It is great to welcome Pedal Mafia to our growing roster of licensing partners, giving our passionate fans the chance to show their support in first-class cycling kit when out on the road.“

Jay Barron, Founder, Pedal Mafia, commented:

“Pedal Mafia was built up on the relationships and stories we create on the road and this partnership is the essence of that. James and I bonded through our passion for cycling and I’m delighted we are bringing our two organisations together to provide Williams fans who share that love of cycling with a premium kit which pays homage to the team’s rich heritage and bold ambition.”