Kingfisher Premium Packaged Drinking Water, a United Breweries brand, has secured sponsorship agreements with seven franchises for the 2025 Indian Premier League season.
The seven sides in question are: the Mumbai Indians (MI), the Royal Challengers Bengaluru (RCB), the Punjab Kings (PBKS), the SunRisers Hyderabad (SRH), the Lucknow Super Giants (LSG), the Rajasthan Royals (RR), and the Kolkata Knight Riders (KKR).
As a sponsor, Kingfisher Premium Packaged Drinking Water will enjoy brand visibility during these teams’ home matches, as well as carry out stadium activations and fan engagement activities. The activations will be both on-ground and digital and include meet-and-greet sessions and consumer merchandise giveaways.
Vikram Bahl, Chief Marketing Officer, United Breweries, commented:
“The iconic Ooh La La is back, bigger and better than ever! We are beyond thrilled to partner with some of the most popular and energetic teams. As the country’s most beloved sport, cricket has always been about bringing people together. Through our partnerships with the teams, we are enhancing fan experiences and celebrating the Good Times with millions of cricket lovers.“
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