Kingfisher Premium Packaged Drinking Water, a United Breweries brand, has secured sponsorship agreements with seven franchises for the 2025 Indian Premier League season.
The seven sides in question are: the Mumbai Indians (MI), the Royal Challengers Bengaluru (RCB), the Punjab Kings (PBKS), the SunRisers Hyderabad (SRH), the Lucknow Super Giants (LSG), the Rajasthan Royals (RR), and the Kolkata Knight Riders (KKR).
As a sponsor, Kingfisher Premium Packaged Drinking Water will enjoy brand visibility during these teams’ home matches, as well as carry out stadium activations and fan engagement activities. The activations will be both on-ground and digital and include meet-and-greet sessions and consumer merchandise giveaways.
Vikram Bahl, Chief Marketing Officer, United Breweries, commented:
“The iconic Ooh La La is back, bigger and better than ever! We are beyond thrilled to partner with some of the most popular and energetic teams. As the country’s most beloved sport, cricket has always been about bringing people together. Through our partnerships with the teams, we are enhancing fan experiences and celebrating the Good Times with millions of cricket lovers.“
Here, we present our preview and predictions for Match 43 of the 2026 ICC Men's…
Here, we present our preview and predictions for Match 42 of the 2026 ICC Men's…
Premier League Manchester City have signed a new multi-year partnership with fintech firm, Revolut, who…
Spanish footballing heavyweights, Real Madrid have announced a new partnership with X to launch an…
Here, we present our preview and predictions for Match 41 of the 2026 ICC Men's…
We are at the closing stages of the Group stages of the 2026 Men’s T20…