Formula One (F1) Sponsors 2026

This article contains information about the organisations acting as the official sponsors and partners of the 2026 FIA Formula One World Championship.

Formula One 2026: Global Partners

LVMH

In October 2024, Formula One and French luxury goods company Louis Vuitton Moët Hennessy (LVMH) announced a ten-year partnership. The deal covers several of LVMH’s iconic brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer. LVMH participates in F1 weekends, enjoying trackside branding at races, which is a first for LVMH.

Pirelli

Pirelli has been Formula One’s Global Tyre Supplier since 2011, when it replaced Bridgestone. The partnership sees Pirelli provide all F1 teams with tyres throughout the race calendar. In October 2023, Pirelli announced a four-year extension to continue as its exclusive tyre supplier until 2027, with the option to extend for an additional year. As per the deal, Pirelli provides slick, intermediate, and full wet tyres, along with technicians to support all F1 teams during each Grand Prix.

Aramco

In March 2020, Formula One signed a long-term global sponsorship deal with Saudi integrated oil and gas company Aramco. The partnership focuses on advancing sustainable fuels, enhancing engine efficiencies, and developing emerging mobility technology. Most races feature Aramco trackside branding, along with broadcast integration on digital F1 channels.

Heineken

In June 2016, Heineken became a Global Sponsor of Formula One. In May 2023, the partnership was extended in a multi-year deal. Heineken acts as title sponsor for several races, enjoys trackside branding, and serves as F1’s Official Global Beer Partner. The company promotes responsible consumption, including its zero-alcohol offering, Heineken 0.0, and previously collaborated on the “When You Drive, Never Drink” campaign.

AWS

Amazon Web Services (AWS) signed a multi-year partnership agreement with Formula One in June 2018. In November 2022, the partnership was renewed and expanded. AWS serves as F1’s Official Cloud and Machine Learning Provider, supporting race strategies, data tracking, and digital broadcasts through services such as Amazon SageMaker and AWS Lambda.

Qatar Airways

Qatar Airways became the Global Airline Partner of Formula One in February 2023 in a deal running until 2027. It also acts as title sponsor of the Qatar, Hungarian, and Emilia Romagna Grands Prix, while providing trackside branding and exclusive travel packages for fans.

Lenovo

In September 2024, Formula One extended its partnership with Lenovo, elevating it to Global Partner starting in 2025. Motorola, a Lenovo subsidiary, acts as F1’s Global Smartphone Partner. Lenovo also serves as title sponsor of two Grands Prix per season, with both brands receiving trackside branding rights.

DHL

DHL has been a Global Partner of Formula One since 2004 and serves as the Official Logistics Partner. It transports cars, equipment, and fuel while sponsoring the Fastest Lap and Fastest Pit Stop awards. DHL renewed its partnership in February 2024 and supports F1’s Net Zero 2030 target.

MSC Cruises

MSC Cruises became a Global Partner and Official Cruise Partner in March 2022. The partnership was extended in May 2025 until the end of the 2030 season. The deal includes title races, trackside branding, hospitality activations, and promotional presence for its sister brand Explora Journeys.

Salesforce

In April 2022, Formula One signed a five-year partnership with Salesforce to enhance fan engagement and support net-zero goals using CRM technology.

Formula One 2026: Official Partners

Louis Vuitton

Louis Vuitton acts as an Official Partner and will serve as title sponsor of the 2026 Monaco Grand Prix. The brand will feature in opening ceremonies and present custom Trophy Trunks to podium finishers.

TAG Heuer

In January 2025, TAG Heuer returned as Official Timekeeper under a ten-year deal. The brand has trackside presence and activation rights across race weekends.

Moët Hennessy

Moët Hennessy is an Official Partner, with Moët & Chandon returning as the Official Champagne of Formula One starting in 2025.

American Express

In October 2024, American Express signed a multi-year partnership to enhance fan experiences, offering cardholder benefits such as presales, hospitality, and ticket access.

Santander

In September 2024, Santander became Formula One’s Official Retail Banking Partner starting in 2025, gaining trackside branding rights.

Allwyn

In February 2025, Allwyn joined as an Official Partner in a multi-year deal focused on audience growth and responsible gaming.

Crypto.com

Crypto.com became an Official Partner in June 2021 and renewed its deal in December 2024 until 2030. The partnership includes branding rights and educational initiatives around cryptocurrency.

Globant

In May 2024, Globant signed a multi-year deal as an Official Partner, providing digital services and trackside branding.

Las Vegas Convention and Visitors Authority

In July 2024, the LVCVA became an Official Partner, later extending its Las Vegas Grand Prix sponsorship through at least 2027.

Paramount+

In April 2023, Paramount+ joined as an Official Partner, featuring branding and digital content collaborations across race weekends.

Liqui Moly

Liqui Moly signed a multi-year partnership in March 2019 and extended it in March 2023 through the end of the 2026 season, expanding trackside and virtual branding.

Nestlé

In November 2024, Nestlé made KitKat the Official Chocolate Bar of Formula One in a multi-year partnership including activations, promotional campaigns, and branding.

Barilla

In April 2025, Barilla joined as an Official Partner, featuring Pasta Bars in the Paddock Club and branding across race weekends.

PepsiCo

In May 2025, PepsiCo signed a multi-year deal until 2030. Sting Energy became the Official Energy Drink, while Gatorade became an Official Partner of F1 Sprint.

PwC

In April 2025, PwC became the Official Consulting Partner under a multi-year agreement, receiving branding rights and providing strategic advisory support.

Standard Chartered

In January 2026, Standard Chartered became the Official Wealth Management and Corporate & Investment Banking Partner, with branding presence at 19 races and support for the F1 Academy.

Formula One 2026: Regional Partners

McDonald’s

In March 2024, McDonald’s became a Regional Partner in Latin America, focusing on fan engagement activities.

T-Mobile

In November 2025, T-Mobile signed as a regional 5G innovation partner in the USA and extended its role as exclusive 5G Partner of the Las Vegas Grand Prix, supporting broadcast and fan technologies starting in 2026.

Formula One 2026: Official Providers

Tata Communications

Announced in March 2022 as Official Broadcast Connectivity Provider, Tata Communications delivers global broadcast infrastructure for F1.

PUMA

In May 2023, PUMA became an Official Provider, producing licensed apparel and merchandise for Formula One and select Grands Prix.

Aggreko

In August 2024, Aggreko joined as an Official Provider to deliver low-carbon energy systems supporting F1’s Net Zero 2030 goals.

Formula One 2026: Other Partners

Playseat

In April 2024, Playseat signed a multi-year deal to produce F1-licensed racing simulators.

LEGO Group

In September 2024, Formula One partnered with the LEGO Group to launch F1-inspired LEGO products for all ten teams.

Mattel

In October 2024, Formula One signed a global licensing agreement with Mattel to produce F1-themed Hot Wheels products launching in 2025.

Gulf Air

In February 2025, Gulf Air renewed its partnership as Title Partner of the Bahrain Grand Prix through 2027.

ALT Sports Data

In March 2025, ALT Sports Data became Formula One’s official betting data supplier, providing predictive analytics and proprietary data solutions.

Formula One 2026: Esports Official Partners

Aramco

Aramco also became title partner of the Esports SIM Arena at the Esports World Cup 2025 in Riyadh.

Fanatec

In April 2024, Fanatec became Official Licensee and Official Provider of Formula One Sim Racing under a multi-year agreement.