This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of East Bengal FC as their sponsors and partners for the 2024/25 season.
Principal Sponsor
Emami
Emami Group is a multinational company based in Kolkata that operates in personal care and health care sectors. It acts as the principal sponsor of East Bengal FC.
Emami holds 77% of the club’s shares, with the club holding the remaining 23%. Due to this joint venture, a new business known as Emami East Bengal FC Pvt Ltd was created. The Emami logo can also be found on the front of the East Bengal matchday and training shirts.
Associate Sponsors
Boroplus
East Bengal FC and Boroplus, an Indian antiseptic cream brand of Emami, signed an Associate Sponsorship agreement ahead of the 2022/23 ISL season.
Fair and Handsome
Another Emami product, Fair and Handsome is listed as an Associate Sponsor on the club’s official website.
Zandu
Zandu Realty Limited, owned by Emami Group, is an Indian multinational pharmaceutical company headquartered in Mumbai.
Mantra Masala
Mantra Masala is a sub-brand of Emami Agrotech Limited, the edible oil and bio-diesel arm of Emami Group.
Ahead of the 2022/23 season, East Bengal FC roped in Mantra Masala as an Associate Sponsor.
As per the agreement, the brand’s logo features on the back of the East Bengal matchday shirt—above the player number.
Emami Healthy and Tasty Cooking Oil
Emami Healthy and Tasty Cooking oil is a product of Emami Agrotech aimed at providing good quality oils to consumers. Its logo features on the East Bengal matchday shirt—just below the collar.
Himani Soyabean Oil
Himani Soyabean Oil, another product of Emami Agrotech Limited, aims to provide a range of good quality oils at affordable prices to consumers.
Himani Soyabean Oil is also listed as an Associate Sponsor of the club on their official website.
Emami Realty
Emami Realty, the real estate segment of Emami Group, was incorporated in 2006 and is aimed at undertaking real estate development in residential and commercial areas.
Emami Realty is also listed as an Associate Sponsor of the club on their official website.
Trak Only
Kolkata-based sportswear brand Trak Only agreed to become East Bengal’s official kit sponsor ahead of the 2022/23 season.
Besides manufacturing their matchday jerseys, Trak Only also provides training apparel and travel wear to the club.
Limca Sportz
Limca Sportz is a low-calorie re-hydration drink that was announced as the Official Hydration Partner of East Bengal in September 2023.
92.7 Big FM
The second-largest private radio station in India, 92.7 Big FM was roped in as the official voice partner of East Bengal FC ahead of the 2023/24 ISL campaign.
AMRI Hospitals
AMRI Hospitals acts as the official medical partner of East Bengal FC. The two signed a partnership agreement ahead of the 2023/24 season.
BookMyShow
Online ticketing platform BookMyShow is the official ticketing partner of East Bengal FC. Fans of the Red & Gold Brigade can purchase tickets for all home matches of the team, played at the Vivekananda Yuba Bharati Krirangan, through the BookMyShow app and website.
Bingo!
It was announced in November 2023 that snacks brand Bingo! had extended its partnership with East Bengal FC and would therefore continue to serve as their Official Snacking Partner.
The two parties first came together before the start of the 2022/23 ISL season.
Reliance Foundation
Reliance Foundation is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries. Co-founded by both Mukesh Ambani and his wife, Nita, the Foundation aims to support community projects from all walks of life across the country.
Reliance Foundation acts as the Grassroots and Youth Development Partner of East Bengal FC.
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