Revolut becomes Associate Partner
The National Basketball Association (NBA) have announced a partnership expansion with global financial technology platform, Revolut, who will become an Associate Partner of the NBA Paris Games on a multi-year deal. Revolut served as a Presenting Partner for the NBA Paris Games 2024. Revolut will work on various fan engagement activities and provide fans with discounts on official merchandise, legend appearances, viewing parties and NBA trophy tours amongst other experiences.
Dina Ahmad, Vice President, Global Partnerships, NBA Europe and Middle East, commented,
“Our multi year extension with Revolut will bring the passionate fans in France and across Europe even closer to the NBA. In conjunction with the Spurs and the Pacers playing two regular-season games in Paris for the first time in league history, fans will be able to participate in a variety of interactive experiences that will bring the French and European basketball communities together for a true celebration of all things NBA.”
Antoine Le Nel, Chief Growth and Marketing Officer at Revolut, said,
“As one of Europe’s largest banks, we’re excited to deepen our relationship with the NBA through a new multi year partnership. Building on last year’s success, we are expanding our collaboration with even more touch points across additional markets, creating enhanced benefits for our customers. This goes beyond traditional sponsorship – we’re committed to delivering innovative, exclusive perks and unforgettable experiences that resonate with basketball fans globally. The NBA’s vast reach and engagement align perfectly with our mission to push boundaries and deliver exceptional value to our users, on-and-off the court.”
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