MSC Cruises has been announced as the new Official Sleeve Partner of Italian professional football club AC Milan.
The partnership will see the MSC Cruises logo feature on the sleeves of the Milan men’s and women’s first-team as well as their youth (Primavera) team jerseys. The two parties will also collaborate on a host of joint events and initiatives on land and at sea.
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Casper Stylsvig, AC Milan’s Chief Revenue Officer, said:
“We’re happy to welcome MSC Cruises back to the Rossoneri family as a Principal Partner and Sleeve Partner of our Men’s and Women’s First Teams and our Primavera teams. The AC Milan shirt is a second skin, a global icon and a symbol of the passion that our over 500 million fans worldwide have. We’re convinced that, together, two Italian excellences in the world like AC Milan and MSC Cruises will be able to achieve the set goals and reach ambitious milestones.“
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Leonardo Massa, Managing Director of MSC Cruises, added:
“After 10 years since the last collaboration with AC Milan, we are ready to write a new chapter together. The partnership signed today fits perfectly on the path traced together in the past and which we have pursued over the years and today sees us side by side with companies that represent Italian excellence in the world as we do. The two companies share a long historical tradition and a common global vision, as well as ambitious goals to be achieved with tenacity, commitment and dedication. AC Milan is one of the most important clubs in the world and can boast a list of successes both in Italy and abroad.
“The history of Milan, with its international profile but at the same time linked to Italy and the city of Milan, perfectly matches with MSC Cruises. In fact, our Company sails all over the world, but always maintains strong links with the ports and territories of reference. Furthermore, like Milan, MSC Cruises boasts many firsts and is preparing to experience a record-breaking 2023, with a significant increase of passengers, which is set to reach 4 million only in the Italian ports.“
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