AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners.
As per the agreement, ComAve will become the Shopping Experience Platform Partner of the Italian professional football club, while Tamias will become their Point of Sales Solution Provider.
ComAve will work with the club to create an ecosystem of shops and restaurants with the aim of “offering exclusive services to Rossoneri fans worldwide”.
Maikel Oettle, Chief Commercial Officer, AC Milan, commented:
“We are excited to announce the signing of a new partnership with ComAve and Tamias. This partnership represents an innovative step in the digital world for our Club, giving us the opportunity to create an additional touchpoint with our fans and offering them another way to feel involved with AC Milan in their daily lives, accessing products and services dedicated to them. We are confident that this collaboration will contribute to further enhancing and improving the passion our fans have for the Rossoneri colours.“
Ivan Blum, Chief Executive Officer, ComAve, said:
“It is with immense pride that we partner with AC Milan. At ComAve, we are not simply forging a collaboration; we are truly immersing ourselves within the world of football. I am genuinely eagle to connect with the passionate Rossoneri supporters, understand their aspirations, and craft unparalleled offers that will heighten their experience. Together, we are about to embark on a remarkable journey, combining the thrill of the game with unrivalled fan engagement.“
Adam Haines, Chief Executive Officer, Tamias, added:
“Fueled by the groundbreaking momentum of our partnership with AC Milan, we are excited to embark on a journey of strategic collaboration with the dynamic leaders within AC Milan’s business hope, particularly those operating in the vigorous sectors of restaurant and retail. At Tamias, our mission is community-driven, leveraging avant-garde technology and a fully-engaged audience to propel us forward. Together, we stand prepared to elevate fan engagement to unparalleled heights.“
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