AFC signs ALBAIK as partner for AFC Asian Cup Saudi Arabia 2027

The Asian Football Confederation has announced a partnership with Saudi Arabian homegrown food brand ALBAIK, bringing it on board as an Official Global Supporter of the 2027 AFC Asian Cup, which will be held in Saudi Arabia.

The 2027 AFC Asian Cup will be the 19th edition of the AFC Asian Cup and is scheduled to take place between January 7 and February 5, 2027, across three cities in Saudi Arabia — Riyadh, Jeddah, and Al Khobar.

Datuk Seri Windsor John, AFC General Secretary, commented:

“The AFC is delighted to welcome ALBAIK into our growing family of commercial partners for the AFC Asian Cup Saudi Arabia 2027™. ALBAIK represents the vibrant spirit of Saudi hospitality and entrepreneurship. This partnership underscores the immense appeal of Asia’s crown jewel tournament and our shared commitment to creating an unforgettable experience for millions of passionate football fans across the globe.”

Patrick Murphy, Chief Executive Officer of Asia Football Group, added:

“ALBAIK is a brand that resonates deeply with fans in Saudi Arabia and across the region. We’re delighted to welcome them to the AFC Asian Cup Saudi Arabia 2027 family as we build towards a tournament that brings the Continent together.”