AFC signs ALBAIK as partner for AFC Asian Cup Saudi Arabia 2027

The Asian Football Confederation (AFC) has announced a new partnership with Saudi Arabian homegrown food brand ALBAIK, who is joining as an Official Global Supporter of the AFC Asian Cup Saudi Arabia 2027. The AFC Asian Cup Saudi Arabia 2027 will take place between January 7, 2027 and February 5, 2027 in Saudi Arabia as 24 of the top teams from Asia will be battling it out for the title of the best in the continent.

Datuk Seri Windsor John, General Secretary, AFC, commented,

“The AFC is delighted to welcome ALBAIK into our growing family of commercial partners for the AFC Asian Cup Saudi Arabia 2027™. ALBAIK represents the vibrant spirit of Saudi hospitality and entrepreneurship. This partnership underscores the immense appeal of Asia’s crown jewel tournament and our shared commitment to creating an unforgettable experience for millions of passionate football fans across the globe.”

Patrick Murphy, Chief Executive Officer of Asia Football Group, added,

“ALBAIK is a brand that resonates deeply with fans in Saudi Arabia and across the region. We’re delighted to welcome them to the AFC Asian Cup Saudi Arabia 2027 family as we build towards a tournament that brings the Continent together.”