Asian Football Confederation (AFC) joins forces with Aveeno for Women’s Asian Cup 2026

The Asian Football Confederation (AFC) has roped in skincare brand Aveeno as an Official Regional Partner of the 2026 AFC Women’s Asian Cup.

With this partnership with the Asian football–governing body, Aveeno hopes “to inspire millions, highlighting the importance of health, confidence, and empowerment” over the course of the tournament.

The 2026 AFC Women’s Asian Cup is scheduled to be held between March 1 and 21 next year, hosted by Australia in five venues across three cities.

Datuk Seri Windsor John, AFC General Secretary, commented:

“The AFC is delighted to welcome Aveeno as an Official Regional Partner of the AFC Women’s Asian Cup Australia 2026. This collaboration aligns with our shared aspirations to provide our world-class women footballers with the best platform to showcase their talent and strengthen our engagement with our passionate fans across the Continent and beyond. We look forward to working in close partnership with Aveeno and we thank them for underlining their belief in the promising future of women’s football in Asia.“

Patrick Murphy, CEO, AFG, said:

“We are delighted to welcome Aveeno as our Official Regional Partner for this historic edition of the AFC Women’s Asian Cup. Their commitment to promoting wellness and self-care perfectly complements our vision of empowering women through sport.”

Hanna Fold, Business Unit Director, Personal Care at Kenvue, which owns Aveeno, added:

“We’re proud to partner with the AFC for the AFC Women’s Asian Cup Australia 2026, celebrating the strength and resilience of women and girls both on and off the field. This partnership gives Aveeno the opportunity to connect with a growing community where strength, teamwork and empowerment shine. Just as these athletes inspire millions with their determination, Aveeno is committed to helping everyone feel stronger and more confident in their own skin.”