Tennis News

Alejandro Davidovich Fokina: Brand Endorsements and Charity Work

Alejandro Davidovich Fokina, a professional tennis player from Spain, was born and raised in La Cala del Moral, Rincón de la Victoria, to Russian parents. He began playing tennis professionally in 2016. Together with French tennis player Alexis Klégou, he won his first doubles championship at the Futures Tournament in Nigeria. 

In addition to playing aggressively on the court, Fokina is widely renowned for his excellent drop shots. He began playing tennis with his father at the age of three. When he was five years old, he began working out with coach Manolo Rubiales at the tennis courts in Cala Flores.

Sponsorship deals | Brand endorsements

Diadora

With Diadora, Fokina has a sponsorship agreement in place for apparel and footwear. The Italian sportswear and footwear manufacturer is based out of Caerano di San Marco, Treviso.

In December 2018, Fokina posted on social media about his partnership with Diadora. He frequently appears in public wearing its gear.

Head

Fokina has a racquet sponsorship arrangement with American-Austrian tennis and squash products manufacturer Head. He currently uses the Head Graphene 360 Extreme.

The association between the two began in April 2018. Fokina has since been seen frequently tagging the business and promoting it online.

Charity work

Adoptas.org

By connecting people looking for pets with animal shelters all over Spain, Adoptas.org, which is run by Fokina, assists people in finding pets. “Adopt, don’t buy” is the organisation’s motto.

Simran Singhania

Recent Posts

UEFA Champions League 2024/25 Gameweek 7 Recap Part 1

The Champions League Gameweek 7 made its highly anticipated return after a month, and it…

8 hours ago

Lamine Yamal and OPPO join forces

Yamal announced as global brand ambassador Upcoming football star Lamine Yamal has been roped as…

14 hours ago

IPL 2025: Five Domestic Players Who Can Make A Difference For Sunrisers Hyderabad

With the most destructive batting attack in the league, the Sunrisers Hyderabad marched to the…

15 hours ago

Hardik Pandya joins the Plix family

Pandya announced as brand ambassador Ace Indian cricketer Hardik Pandya has joined forces with plant-based…

15 hours ago

India vs England 1st T20I 2025 | Preview and Predictions

Here is our preview for the first T20I of the 2025 England tour of India.…

1 day ago

José Mourinho launches his own wine brand called “The Special One”

Portuguese football coach José Mourinho has launched his own wine brand called "The Special One".

2 days ago