Alejandro Davidovich Fokina - Sponsors, Collaborations,Brand Endorsements and Charity Work

Alejandro Davidovich Fokina: Brand Endorsements and Charity Work

May 26, 2023

Alejandro Davidovich Fokina, a professional tennis player from Spain, was born and raised in La Cala del Moral, Rincón de la Victoria, to Russian parents. He began playing tennis professionally in 2016. Together with French tennis player Alexis Klégou, he won his first doubles championship at the Futures Tournament in Nigeria. 

In addition to playing aggressively on the court, Fokina is widely renowned for his excellent drop shots. He began playing tennis with his father at the age of three. When he was five years old, he began working out with coach Manolo Rubiales at the tennis courts in Cala Flores.

Sponsorship deals | Brand endorsements


With Diadora, Fokina has a sponsorship agreement in place for apparel and footwear. The Italian sportswear and footwear manufacturer is based out of Caerano di San Marco, Treviso.

In December 2018, Fokina posted on social media about his partnership with Diadora. He frequently appears in public wearing its gear.


Fokina has a racquet sponsorship arrangement with American-Austrian tennis and squash products manufacturer Head. He currently uses the Head Graphene 360 Extreme.

The association between the two began in April 2018. Fokina has since been seen frequently tagging the business and promoting it online.

Charity work


By connecting people looking for pets with animal shelters all over Spain, Adoptas.org, which is run by Fokina, assists people in finding pets. “Adopt, don’t buy” is the organisation’s motto.

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