Alfa Romeo announce ASSOS partnership

Swiss Formula One team Alfa Romeo have teamed up with Swiss high-precision cycling equipment supplier ASSOS. The partnership will see ASSOS provide the team with cycling apparel, which is aimed at advancing the health, well-being and performance of the drivers and the team personnel.

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Commenting on the partnership, Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN, said:

“The key to success is not just technological advancements, but mainly human performance: ASSOS shares this principle with us – they relentlessly improve their products to extract the best from every human being. ASSOS will help our drivers and all team members unlock their full potential by pushing them towards better health and well-being: I can’t wait to start working with them.“

Derek Bouchard-Hall, CEO of ASSOS of Switzerland, commented:

“ASSOS and Alfa Romeo F1 Team ORLEN are kindred spirits – both organisations seek to push the boundaries of human performance through technological innovation.  We leapt at the chance to work with the team when we discovered that our admiration for their exceptional F1 team was matched by their passion for cycling and the ASSOS brand.“

One of the industry leaders, ASSOS has been around for more than 50 years and has provided its bespoke cycling apparel and equipment to hundreds of Olympic and World Champions over the years.