fbpx

Formula One 2022 Team Sponsors: Alfa Romeo Racing Orlen

/
8 mins read
Alfa Romeo Sponsors 2022

Italian motor manufacturer Alfa Romeo first entered the Formula One Championship in 1950. The team had their first stint in the sport between 1950 and 1987 where they won two World Drivers’ Championship with Nino Farina (1950) and Juan Manuel Fangio (1951).

The team withdrew from the sport in 1952 and returned only in 1979 when Autodelta entered the sport using the Alfa Romeo name. The team competed till 1985 before once again withdrawing from the sport for more than 30 years.

Alfa Romeo returned to the sport in 2019 when the Sauber team were renamed to Alfa Romeo Racing. In 2020, the team were renamed to Alfa Romeo Racing Orlen.

Here are the F1 team’s sponsors going into the 2022 season.

Also Read – Formula One Sponsors 2022

Alfa Romeo‘s Title Sponsors

PKN Orlen

In January 2020, Alfa Romeo signed a multi-year co-title sponsorship agreement with Polish petroleum firm PKN Orlen, which saw the Swiss team renamed as Alfa Romeo Racing Orlen.

Along with title sponsorship, the deal has the PKN Orlen branding made visible on the Alfa Romeo car and official trackside assets.

Alfa Romeo

In November 2017, it was announced that Italian motor manufacturer Alfa Romeo would become the title sponsor of Swiss racing team Sauber Formula One team from the 2018 season. 

In February 2019, it was announced that the team known as Sauber would enter the 2019 season as Alfa Romeo Racing. In July 2021, Sauber and Alfa Romeo extended their naming rights deal for a further three years.

Alfa Romeo’s Official Partners

Adler

A leading designer, developer and manufacturer of automotive components, Adler was announced as an Official Partner of the Alfa Romeo team in February 2019. The partnership sees the Adler logo feature on the Alfa Romeo race cars, with Adler providing the team with key components that are used for the race cars.

Acer

Electronics company Acer has been an Official Partner of the Alfa Romeo team since 2020. The deal sees Acer provide the team with a range of products such as laptops, tablets, computers and monitors, which the team use for car design and racing. Acer also enjoys rights to Alfa Romeo’s digital assets, with the Swiss team having also implemented Acer technology at their headquarters in Hinwil.

Both parties extended their partnership in February 2021.

Code-Zero

In June 2021, Alfa Romeo signed a new partnership with clothing and accessories brand Code-Zero. The partnership saw the two parties collaborate together to launch a new online shop, which featured a line of leisurewear, accessories and team wear designed by Code-Zero featuring Alfa Romeo branding. 

The partnership also sees both Alfa Romeo drivers wear the Code-Zero kit trackside during the race events throughout the race calendar.

Edelweiss

Leading Swiss leisure travel airline Edelweiss signed a partnership with Alfa Romeo in September 2021 which saw Edelweiss become the Official Airline Partner of the team.

Edelweiss supports the team throughout the season as they fly across the world to attend different races in different parts of the world. The Edelweiss branding is also visible on the Alfa Romeo race cars.

Singha Corporation

Thai brewery giant Singha Corporation signed a multi-year partnership with Alfa Romeo in February 2019. As the team’s Official Partner, the Singh logo is prominently visible on the Alfa Romeo race cars.

Additive Industries

Dutch machining manufacturer Additive Industries has been a Technical Partner of the Swiss Formula One team since February 2021.

GlobeAir

Europe’s leading private jet company GlobeAir signed on as Alfa Romeo’s Official Partner in August 2018. The deal sees GlobeAir help the team optimise their continental logistics. 

Both parties renewed their partnership in April 2021.

Iveco

Iveco joined Alfa Romeo as their Official Truck Partner in 2019. The deal sees Iveco ensure safe and efficient transportation of the team’s equipment to all the race venues across Europe. 

Marelli

Automotive components manufacturer Magneti Marelli was announced as an Official Partner of the Alfa Romeo team in February 2019. The partnership sees Marelli enjoy branding visibility on the Alfa Romeo race cars, with the firm also supplying the Swiss team with products which are then integrated into the car.

Mitsubishi Electronics

Japanese multinational electronics and electrical equipment manufacturing company Mitsubishi has been a partner of the Alfa Romeo team since its Sauber days.

Having initially joined the Sauber team back in 2005, Mitsubishi provides the team with the relevant and necessary products and technology needed at trackside and at the factory.

Pirelli

Italian tyre manufacturer Pirelli serves as the Official Tyre Supplier of the Alfa Romeo team through its partnership with Formula One.

Save the Children

In February 2019, Save the Children was announced as the Official Charity Partner of the Alfa Romeo team. The deal sees the F1 team highlight and promote important global causes.

Socios.com

In March 2021, Alfa Romeo became one of the first Formula One teams along with Aston Martin to launch their own cryptocurrency fan tokens on fan engagement platform Socios.com. The partnership sees Alfa Romeo receive a percentage commission from each token sold and a share of trading fees generated from buying and selling the tokens.

Sparco

In January 2019, motorsport equipment manufacturer Sparco joined the Alfa Romeo team as an Official Partner. The multi-year deal sees the Italian company provide Alfa Romeo drivers and pit crew with safety gear and equipment. Sparco also provides safety belts to the team.

Walter Meier

An Official Partner of the team since its Sauber days in 2000, precision machining solutions and consultancy services provider Walter Meier provides the team with its world renowned services.

Zadara

Leading-edge cloud service provider Zadara was announced as the Official Cloud Supplier of the Alfa Romeo team in February 2021. Zadara helps enhance the team’s cloud capabilities through its leading cloud technology.

DRF Bets

In February 2022, online and mobile gambling platform DRF Bets was announced as an Official Team Partner of Alfa Romeo. The partnership will see the DRF Bets branding feature on the 2022 race car and on other team assets and properties.

Web Eyewear

Italian eyewear brand Web Eyewear was announced as an Official Partner of the Alfa Romeo team in February 2022. As an official partner, Alfa Romeo will sport the Web Eyewear branding on the race cars, race-suits, helmets and on other team assets and properties. 

Accelleron

High-performance engineering brand Accelleron was announced as an Official Partner of the Swiss racing team in February 2022. The partnership will see Accelleron and Alfa Romeo both provide each other with data, insights and processes to help both parties, with Alfa Romeo hoping to use Accelleron’s technology for their technical growth. Accelleron’s branding will also be visible on the race cars and race suits of both Alfa Romeo drivers throughout the season.

Ciesse Piumini

Italian clothing brand Ciesse Piumini was announced as an Official Partner of the Alfa Romeo team in April 2022. The partnership sees the Milan-based brand get branding visibility on the rear wing of the Alfa Romeo race car during three races of the 2022 season in: Monza, Monaco and Imola. Additionally, both parties also collaborate on various advertising and digital campaigns.

Ferrari Trento

In April 2022, iconic Italian winery Ferrari Trento joined the Alfa Romeo F1 team as an Official Partner. The deal sees Ferrari Trento provide the Swiss team with bottles of Trentodoc for Alfa Romeo’s guests.

REPX

Alfa Romeo announced a partnership with London based fintech firm REPX in April 2022.
As part of the agreement, Alfa Romeo collaborates with REPX on an exclusive team card which is used to help the Swiss team engage with fans in new and innovative ways. The REPX branding is also present on the Alfa Romeo race cars and other team assets as part of the deal.

Path Networks

In April 2022, leading network intelligence company, Path Network signed a multi-year partnership with Alfa Romeo.
The partnership sees Path Network provide the Swiss team protection for the network infrastructure on and off the track. Additionally, Path Network’s branding will also be visible on the Alfa Romeo race car and other team assets.

Seagate

Alfa Romeo announced Seagate as their Official Object Storage Service Partner in April 2022. The partnership sees Seagate Lyve Cloud provide the team with data privacy, no vendor lock-in, no API charges and no egress fees, which allows Alfa Romeo to have full control over their data as they can lower the barriers for storing, moving and activating data at scale.

The Seagate Lyve Cloud branding is also present on the headrest of the Alfa Romeo race cars.

ProTech Monte-Carlo

Swiss Formula One team Alfa Romeo inked a new technical partnership automotive technology brand ProTech Monte-Carlo in May 2022, days ahead of the Monaco Grand Prix.

The technical partnership sees Alfa Romeo use the latest technology developed by the brand to maximise performance on track through innovation.

AximTrade

In May 2022, Alfa Romeo signed a new partnership with Singapore-based financial services provider AximTrade. As the Official Partner of the team, the AximTrade branding is present on the front-wing of the Alfa Romeo race-car.

SenseTime

In July 2022, AI software firm SenseTime announced a new partnership with Alfa Romeo. The partnership has the two parties working together to explore new innovative ways AI is used in the sport to help the team move forward. The partnership also puts the SenseTime branding on the sidepods of the Alfa Romeo race cars.

Also Read – Formula One 2022 Team Sponsors: Oracle Red Bull Racing

Team Suppliers

AB Dynamics

In July 2019, Alfa Romeo signed a multi-year partnership with AB Dynamics. The partnership sees AB Dynamics supply its advanced Vehicle Driving Simulator (aVDS) to the F1 team. Alfa Romeo use the aVDS for race car development and performance optimisation. The team’s race engineers also work with AB Dynamics to make motorsport-specific developments for the aVDS.

Riedel

German communications equipment manufacturer Riedel has been a long-time partner of the Swiss team. Riedel currently serves the F1 team as an Official Team Supplier.

Virtek Vision

Alfa Romeo joined forces with Canadian laser projections and quality inspection solutions company Virtek Vision in September 2021. The Waterloo-based firm provides Alfa Romeo with advanced vision-based laser technologies and engineering services which assist the team with the composite assembly and carbon fibre layup of parts for the race cars.

Brütsch/Rüegger Tools

Leading Swiss trading company Brütsch/Rüegger Tools provides the Alfa Romeo team with a wide range of products — hand and power tools, measuring technology, connection technology and occupational safety. The two parties have been partners since the team’s Sauber days back in 2003.

Sabelt

Leading manufacturer of high-performance safety equipment, Sabelt, signed a multi-year contract with Alfa Romeo in February 2022. The partnership sees Sabelt provide the drivers and the team with its products in order to keep them safe on the racetrack. 

Modere

Alfa Romeo announced live-clean lifestyle essential brand Modere as an Official Partner in February 2022. The deal sees Modere provide the team with its products, with the company’s logo made visible on the Alfa Romeo challenger. 

Camozzi Group

In March 2022, global leader in production of components and systems for high-tech industrial automation Camozzi Group joined the Alfa Romeo family as an Official Partner.

Camozzi provides the Swiss team with its technology to grow the team and also works on facilitating talent and knowledge programmes at the CAmozzi Research Centre and Sauber Technologies. 

AMX 

Dairy brand AMX partnered with Alfa Romeo in March 2022 as an Official Partner.

The partnership sees the AMX branding visible on the nosecone and front wheel winglets of the Alfa Romeo car. Additionally, Alfa Romeo also looks to increase brand visibility in the South East Asian and East Asian market region through the partnership. 

Curam Domi

Resilience centre Curam Domi partnered with Alfa Romeo ahead of the 2022 Formula One season in March 2022. The collaboration sees the Belgium-based firm provide Alfa Romeo with its unique training, rehabilitation and prevention to help the team function at the highest level during the race weekends.

PUMA

In March 2022, just days ahead of the start of the new season, Alfa Romeo announced leading sports brand Puma as their Official Race Gear Supplier.

Puma will provide the drivers with the full range of items worn during the race along with training gear, gear for the crew and also footwear to the entire team.

VAULD

Alfa Romeo unveiled cryptocurrency lending platform Vauld as their Official Cryptocurrency Partner in March 2022.

The partnership sees Vauld branding visible on Alfa Romeo team assets and also on the front wing of the Alfa Romeo race car.

Ceramica Cielo

In March 2022, Alfa Romeo inked a new partnership with Italian interior design company Ceramica Cielo. While the Italian brand benefits from Alfa Romeo’s global presence, the Ceramica Cielo branding is visible on the Alfa Romeo chassis.

ASSOS

In June 2022, Alfa Romeo signed a partnership with Swiss cycling equipment supplier ASSOS. The partnership sees ASSOS provide the drivers and team personnel with cycling apparel, which is designed to assist the advancement of well-being, health and performance.

%d bloggers like this: