London-based fintech firm REPX has signed a new partnership agreement with Alfa Romeo F1 Team. The partnership will see both parties collaborate on launching an exclusive team card, which will be done towards the end of 2022. The team card will help Alfa Romeo reach out to their fans in new and innovative ways.
Additionally, the REPX branding will also be visible on the Alfa Romeo race cars and other team assets.
Speaking about the partnership, Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN, commented:
“Alfa Romeo F1 Team ORLEN have been pushing the boundaries of fan engagement and interaction for years and our partnership with REPX is the latest demonstration of this drive. REPX’s offering allows fans of the team to show their loyalty and affection in a basic, yet key moment of daily lives – when they are making payments. This partnership offers the public an innovative way to connect to the team, with bespoke benefits and exclusive experiences designed for the real fans of Alfa Romeo F1 Team ORLEN.”
Francesco De Leo, founder and director of REPX, added:
“The prepaid cards designed for and dedicated to the true fans of Alfa Romeo F1 Team ORLEN pave the way for a series of exclusive ‘experiences’ designed just for them. Thanks to the prepaid cards created in partnership between REPX and Alfa Romeo F1 Team ORLEN, fans of the team, in addition to the typical financial advantages of owning a card, will be able to enter a world of exclusive experiences, thanks to a unique channel of communication.
“It will allow them to interact with their favourite team, accessing exclusive offers, discounts and news regarding merchandising, tickets, invitations to special events, and even, above all, meet & greet experiences with their beloved F1 stars. REPX, in fact, makes payment a fun social experience, allowing the holders to unequivocally express their passion when using the prepaid card. The prepaid cards will guarantee supporters of Alfa Romeo F1 Team ORLEN a series of personalised benefits and services, further strengthening the fan community and rewarding loyalty to the team.”