Swiss Formula One team Alfa Romeo have announced a new multi-year partnership with entertainment and lifestyle brand Stake. The new partnership will see Stake join as the Title Partner of the team; the team will therefore be renamed to “Alfa Romeo F1 Team Stake”.
Stake is aiming to reach out to wider audiences through this partnership and will be working towards creating a host of unique experiences and events worldwide during the Formula One season. Aside from its latest partnership with Alfa Romeo, the firm already has partnership with Everton Football Club, UFC, musician Drake and former Argentine footballer Sergio Agüero.
Alessandro Alunni Bravi, Managing Director of Sauber Group and Team Representative, commented:
“We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both. Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.“
Bijan Tehrani, Co-Founder of Stake, said:
“We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation. We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.“