Swiss Formula One team Alfa Romeo F1 Team Stake have announced a new partnership with community-driven live-streaming platform KICK.
The partnership will put the KICK branding on the Alfa Romeo race car during select races, with the two also set to collaborate on special fan engagement activities, which will feature Alfa Romeo’s F1 drivers.
Alessandro Alunni Bravi, Managing Director of Sauber Group, commented:
“A streaming platform and a Formula One team share some key elements: we both talk with young, engaged audiences that demand attractive content and that are very discerning when it comes to what they consume in the digital world. KICK’s plans for the new season are incredibly exciting and we are proud to be working with them: it will also be a way for our team to reach out to new audiences and bring them in the growing fold of Formula One fans.“
Akhil Sarin, Director of Acquisition at KICK, said:
“The ground-breaking partnership between KICK and Alfa Romeo F1 Team Stake will aim to create a powerful synergy that not only expands reach and engagement of each other’s audiences but also set new standards of live streaming experiences. Formula One fans can now look forward to exclusive, behind-the-scenes content as well as opportunities of interaction with drivers and brand ambassadors through this exciting collaboration.“