Swiss Formula One team Alfa Romeo have extended their partnership with hyper-realistic metaverse platform Everdome.
The partnership extension will see Everdome provide Alfa Romeo fans with a new digital home via a series of exclusive and immersive experiences, allowing them to get ever closer to the team.
Everdome will also continue to create multiple metaverse experiences throughout the ongoing Formula One race calendar.
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Alessandro Alunni Bravi, Alfa Romeo Team Representative, commented:
“We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team.
“Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlocking the full potential of our partnership. I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.“
Artur Kaczmarczyk, Chief Growth Officer of Everdome, said:
“We are pleased to continue our partnership with Alfa Romeo F1 Team Stake, as the high-class engineering involved in Formula One is akin to the hyper-realistic standard of the metaverse experience we build. 2023 will see some exciting new developments for our collaboration, as we work together to bring motorsport fans into a completely new and unique way to experience Alfa Romeo F1 Team Stake and its work in Formula One. The journey has begun, and we are thrilled to see the potential we can unlock together.“