Alfa Romeo partner with Aioka

Formula One team Alfa Romeo have announced a new partnership with Aioka, which will be joining as their Global Concierge Supplier.

Known for creating unique and specially curated customer experiences across travel, accommodation, dining and entertainment, Aioka hopes to go global with this partnership. 

The partnership kicked off at the recently-concluded Monaco Grand Prix 2023. The deal will see Aioka host events for the team’s guests and enhance the experiences for the guests, corporate groups and individuals. 

Alessandro Alunni Bravi, Team Representative, Alfa Romeo, said:

“We are delighted to welcome Aioka as our Global Concierge Supplier. Formula One is the pinnacle of motorsport, and we want our guests to have a holistic experience of the same level when visiting the team. Aioka’s experience, as well as their attention for detail and their guest-centric approach, are the perfect fit for our philosophy. Nowadays, there is much more than racing around a Grand Prix, and we chose to join forces with Aioka to offer our guests and partners the best possible experience – to make any race weekend one to remember.“

Bally Singh, Founder and Chairman of Aioka, added:

“We are thrilled to partner with Alfa Romeo F1 Team Stake, providing them our new concierge service that improves efficiency around decision-making and creates a tailored itinerary for any type of request. Our services further elevate the overall Formula One experience, making it one to remember for any guest. We are sure our clients will appreciate this step forward, and we cannot wait to create memorable experiences together with the team.“