Alpine extend Sprinklr partnership

French Formula One team Alpine have announced a three-year partnership extension with software firm Sprinklr. The partnership will see Sprinklr continue on as an Official Partner of the team and also an Unified-CXM platform provider for the team and the Alpine brand.

Alpine will continue to use Sprinklr Service, Sprinklr Insights, Sprinklr Marketing and Sprinklr Social to enhance their fan engagement activities. Sprinklr’s Unified-CXM platform will also help the team future-proof their marketing, customer service and engagement strategy to stay competitive and continuously evolve their experience strategy.

David Gendry, VP Marketing and Communications, Alpine, said:

“At BWT Alpine F1 Team we are always looking to reach our fans and engage in new ways. With Sprinklr, we can connect fans to the moments that matter: before, during, and after each Grand Prix. After a successful 2022 season, we are thrilled to extend our partnership to better understand our fans and optimise our digital engagements to best serve them.“

Ragy Thomas, Founder and CEO, Sprinklr, commented:

“BWT Alpine F1 Team is one of the most exciting brands in the world of professional sports. Sprinklr is proud to support their vision for growing fan and community engagement as F1 continues to expand in popularity. We’re also proud of the cultural shifts they are making to create more inclusive, equal, and fair opportunities for everyone who wants to participate. We’re delighted to extend our partnership for three more years with the BWT Alpine F1® Team to help them put all fans at the centre of their digital strategy.“