The Ultimate Fighting Championship (UFC) has announced an expansion of its media rights agreement with Paramount.
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Juventus FC team up with WWE
Juve have announced a partnership with World Wrestling Entertainment (WWE), the American professional wrestling and entertainment company.
Ultimate Fighting Championship (UFC) nets multi-year deal with NinjaTrader
The Ultimate Fighting Championship (UFC) has announced NinjaTrader as its Official Futures Trading Partner in the US and Canada.
Ultimate Fighting Championship (UFC) ropes in Exodus as first-ever Payments Partner
The Ultimate Fighting Championship (UFC) has announced a partnership with Exodus, a self-custodial finance platform.
Ronda Rousey partners with Castrol
Ronda Rousey has been announced as a brand ambassador of British lubricants giant Castrol following a partnership agreement.
Latest News
Conor McGregor joins ALP as Global Brand Partner
Nicotine pouch brand ALP has announced a partnership with former UFC champion Conor McGregor, bringing him in as a Global Brand Partner.
Ultimate Fighting Championship (UFC) announces regional partnership with bet365
The Ultimate Fighting Championship (UFC) has announced a long-term partnership with sports betting and gaming brand bet365.
Ultimate Fighting Championship (UFC) partners with Tsunami Balm
The Ultimate Fighting Championship (UFC) has signed a partnership agreement with Tsunami Balm, a body art maintenance brand.
Ultimate Fighting Championship (UFC) inks new deal with FoodStory Brands
The Ultimate Fighting Championship (UFC) has announced a partnership with consumer-packaged goods (CPG) brand FoodStory Brands (FSB).
Ultimate Fighting Championship (UFC) teams up with Good Greek Moving & Storage
The Ultimate Fighting Championship (UFC) has announced a multi-year marketing partnership with Good Greek Moving & Storage.
Ultimate Fighting Championship (UFC) teams up with Meta
The Ultimate Fighting Championship (UFC) has roped in Meta as its first-ever Official Fan Technology Partner.
WWE teams up with with Maybelline New York
World Wrestling Entertainment (WWE) has announced a partnership with global cosmetics brand Maybelline New York.
Ultimate Fighting Championship (UFC) teams up with Hpnotiq
The Ultimate Fighting Championship (UFC) has roped in alcoholic beverage brand Hpnotiq as an Official Partner on a multi-year basis.
Ultimate Fighting Championship (UFC) announces partnership with Meta
The Ultimate Fighting Championship (UFC) has roped in Meta as its first-ever Official Fan Technology Partner.
Ultimate Fighting Championship (UFC) teams up with Fanttik
The Ultimate Fighting Championship (UFC) has roped in Fanttik, a global automotive parts and tools brand, as an Official Partner.
Ultimate Fighting Championship (UFC) joins forces with NetBet
The Ultimate Fighting Championship (UFC) has announced a partnership with online gambling platform NetBet.
Ultimate Fighting Championship (UFC) renews Thorne deal
The Ultimate Fighting Championship (UFC) has announced a partnership renewal with Thorne, a science-backed health and wellness solutions provider.
Ritu Phogat teams up with Parimatch
Indian wrestler and mixed martial arts (MMA) fighter Ritu Phogat has been confirmed as the latest brand ambassador of international betting company Parimatch. In her new role, Phogat will take...
Ultimate Fighting Championship (UFC) inks new deal with Total Wireless
The Ultimate Fighting Championship (UFC) has roped in Total Wireless as its Official Wireless Provider in the US.
WWE and Topps rejoin forces
Long-term trading card deal signed The WWE has once again teamed up with Fanatics' trading card and collectible brand Topps as part of a new long-term partnership agreement. The deal...
Ultimate Fighting Championship (UFC) expands BetBoom deal
The Ultimate Fighting Championship (UFC) has signed a partnership expansion agreement with online gaming and sportsbook BetBoom.
Ultimate Fighting Championship (UFC) partners with Drip Water
The Ultimate Fighting Championship (UFC) has announced signing a multi-year partnership agreement with Drip Water, a lifestyle water brand.
Ultimate Fighting Championship (UFC) partners with Pepperstone
The Ultimate Fighting Championship (UFC) has announced a partnership with online forex trading provider Pepperstone.
Utkarsh SFB on-boards Mary Kom and Sunil Chhetri as brand ambassadors
Utkarsh Small Finance Bank has roped in India's legendary boxer Mary Kom and celebrated footballer Sunil Chhetri as brand ambassadors.
Antim Panghal signed by ASICS
19-year-old Indian professional wrestler Antim Panghal has been signed by Japanese sports performance brand ASICS.
Ultimate Fighting Championship (UFC) nets Anker deal
The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle...
Conor McGregor acquires stake in Bare Knuckle Fighting Championship
Former Ultimate Fighting Championship (UFC) champion Conor McGregor has acquired a stake in Bare Knuckle Fighting Championship (BKFC), coming on board as a co-owner. While McGregor has acquired his minority...
UFC partners with Hostage Tape
The Ultimate Fighting Championship has roped in sleeping aid company Hostage Tape as its Official Sleep Aid Partner following a marketing partnership agreement. The deal will see Hostage Tape "activate...
World Wrestling Entertainment (WWE) teams up with Nutrabolt
World Wrestling Entertainment (WWE) has announced a multi-year deal with global active health and wellness company Nutrabolt. The deal will see Nutrabolt's C4 Energy brand act as WWE's Official Energy...
UFC teams up with Smith+Nephew
The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will...