19-year-old Indian professional wrestler Antim Panghal has been signed by Japanese sports performance brand ASICS.
Combat Sports
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Ultimate Fighting Championship (UFC) nets Anker deal
The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle...
Conor McGregor acquires stake in Bare Knuckle Fighting Championship
Former Ultimate Fighting Championship (UFC) champion Conor McGregor has acquired a stake in Bare Knuckle Fighting Championship (BKFC), coming on board as a co-owner. While McGregor has acquired his minority...
UFC partners with Hostage Tape
The Ultimate Fighting Championship has roped in sleeping aid company Hostage Tape as its Official Sleep Aid Partner following a marketing partnership agreement. The deal will see Hostage Tape "activate...
World Wrestling Entertainment (WWE) teams up with Nutrabolt
World Wrestling Entertainment (WWE) has announced a multi-year deal with global active health and wellness company Nutrabolt. The deal will see Nutrabolt's C4 Energy brand act as WWE's Official Energy...
Latest News
UFC teams up with Smith+Nephew
The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will...
Sportz Interactive adds UFC to roster, aims to enhance digital presence in India
Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). The agreement entails...
Anthony Joshua renews Under Armour deal
Professional boxer Anthony Joshua has inked a long-term partnership renewal agreement with Under Armour. As per the renewed agreement, Joshua will continue sporting Under Armour apparel in the ring. The...
UFC renews Venum deal
The Ultimate Fighting Championship (UFC) has extended its partnership agreement with combat sportswear specialist Venum. The partnership, now extended until 2029, will see Venum continue on as the UFC's Exclusive...
WWE and PRIME team up for new partnership
American professional wrestling promotion World Wrestling Entertainment (WWE) has announced a partnership agreement with Logan Paul and KSI–owned sports drink brand PRIME. The agreement makes PRIME the Exclusive Official Hydration...
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