Santos Saúl Álvarez Barragán, fondly known as Saúl “Canelo” Álvarez, is amongst the most successful athletes in the world. Regarded as the world’s best active boxer, Canelo stood 4th on the World’s Highest-Paid Athletes by Forbes in 2019. He made a whopping $94 M in the past year, out which just $2 M came from endorsements. These figures are going to rise next year as in the past few months, Canelo has signed some massive endorsement deals. On that note, let us take you to the brands that are the current allies of Mexican Sports Sensation – Canelo Álvarez.
Dazn – a subscription video streaming service owned by Perform Group, roped in Canelo Alvarez as one of its brand ambassadors in 2018. The five-year, 11-fight contract was estimated to be close to $365 million.
In 2018, watchmaker – Roger Dubuis, chose to support Canelo Alvarez. As the brand ambassador of Roger Dubuis, Canelo not just wears and endorses the watches but also wears the brand’s logo on his shorts during pivotal fights.
The Heineken-owned Mexican beer brand, Tecate, joined forces Canelo Alvarez at the beginning of 2016.
Hennessy, the world’s best-selling Cognac, chose to become one of Canelo’s allies in 2018.
Canelo is an endorser of Mexico based chain of a departmental store, Coppel.
Value Grupo Financiero
In 2019, Canelo partnered with a fund management company, Value Grupo Financiero, to help him manage his vast fortune.