Ultimate Fighting Championship (UFC) nets multi-year deal with NinjaTrader

The Ultimate Fighting Championship (UFC) has announced NinjaTrader, a retail futures and trading tech company, as its Official Futures Trading Partner in the US and Canada following a multi-year partnership agreement between the two parties.

The agreement will see NinjaTrader enjoy branding visibility across the UFC’s global platform through live events, broadcasts, and social content. NinjaTrader will serve as an Official Partner of the UFC Freedom 250 event, where it will enjoy branding inside the Octagon.

NinjaTrader will also take up the role of a Presenting Partner of Dana White’s Contender Series and the exclusive Official Fight Kit Partner, thereby gaining branding on the fight kits and walkout gear worn by athletes and their corner teams, with collaboration on fight night content across the UFC’s official digital and social channels also part of the agreement.

Nicholas Smith, Senior Vice President, Global Partnerships, TKO, commented:

“UFC fans understand discipline, preparation, and the pressure of performing in moments that matter, which makes NinjaTrader a perfect partner for UFC. NinjaTrader is using technology to make futures trading more accessible for individual traders, and together, we have an opportunity to provide NinjaTrader with high-impact ways to tell its story across some of UFC’s biggest moments.” 

Arjun Sethi, Co-CEO of Payward, added:

“Payward is building open, global rails for financial markets. The premise is simple. Anyone with an internet connection should have access to the same markets, on the same terms, as anyone else. No credentialing, no gatekeeping, no geography tax. UFC built the equivalent system in sport. A global stage, transparent rules, performance as the only currency. 700 million fans across 210 countries and territories follow it because the standard is consistent everywhere. That is the system we aspire to in finance, and the alignment is why this partnership exists.”