Ronda Rousey partners with Castrol as new brand ambassador
Mixed martial artist Ronda Rousey has been announced as the new Brand Ambassador of lubricants brand, Castrol, following a new partnership agreement which will see Rousey promote Castrol EDGE Extended Performance Premium Synthetic Motor Oil. Rousey will headline various Castrol EDGE Extended Performance Premium Synthetic Motor Oil campaigns across social and retail channels of Castrol.
Ronda Rousey, commented,
“I’ve built my career on never backing down and always pushing to be the best. I see that same fighting spirit in Castrol. They are relentless in their pursuit of performance, and I’m excited to join the team and help showcase what it means to demonstrate ultimate performance.”
Fabiana Neves, CEO of Castrol Americas, added,
“We are thrilled to welcome Ronda Rousey to the Castrol team. Ronda represents the discipline, resilience and relentless pursuit of excellence that we engineer into every Castrol EDGE product. This partnership allows us to connect those values with drivers who depend on performance they can trust under pressure.”