UFC partners with Hostage Tape
The Ultimate Fighting Championship has roped in sleeping aid company Hostage Tape as its Official Sleep Aid Partner following a marketing partnership agreement. The deal will see Hostage Tape "activate...
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World Wrestling Entertainment (WWE) teams up with Nutrabolt
World Wrestling Entertainment (WWE) has announced a multi-year deal with global active health and wellness company Nutrabolt. The deal will see Nutrabolt's C4 Energy brand act as WWE's Official Energy...
UFC teams up with Smith+Nephew
The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will...
Sportz Interactive adds UFC to roster, aims to enhance digital presence in India
Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). The agreement entails...
Anthony Joshua renews Under Armour deal
Professional boxer Anthony Joshua has inked a long-term partnership renewal agreement with Under Armour. As per the renewed agreement, Joshua will continue sporting Under Armour apparel in the ring. The...
UFC renews Venum deal
The Ultimate Fighting Championship (UFC) has extended its partnership agreement with combat sportswear specialist Venum. The partnership, now extended until 2029, will see Venum continue on as the UFC's Exclusive...
WWE and PRIME team up for new partnership
American professional wrestling promotion World Wrestling Entertainment (WWE) has announced a partnership agreement with Logan Paul and KSI–owned sports drink brand PRIME. The agreement makes PRIME the Exclusive Official Hydration...
Ultimate Fighting Championship teams up with Stake
Stake, a global crypto games and sportsbook brand, has signed a partnership agreement with the Ultimate Fighting Championship (UFC), coming on board as an Official Partner in Asia. As per...
Ultimate Fighting Championship and ESPN renew partnership
The Ultimate Fighting Championship has announced a multi-year extension agreement of its partnership with Disney-owned sports broadcaster ESPN Australia and New Zealand. The deal will see the Oceanic sports network...
UFC partners with Black Rifle Coffee Company
The Ultimate Fighting Championship (UFC) has announced a partnership agreement with Black Rifle Coffee Company (BRCC), an American coffee company founded to provide support to veterans, active-duty military members, and...
UFC teams up with Rizz Pharma
The Ultimate Fighting Championship (UFC) has announced a multi-year partnership agreement with Rizz Pharma. The partnership sees the US pharmaceutical company become an official partner of the UFC, gaining in...
John Cena: Brand endorsements | Investments
This article contains information about American professional wrestler and actor John Cena's brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun,...
Mike Tyson partners with Rabona
Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The...
UFC extends KUDO Snacks partnership
The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks...
Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Canelo Álvarez: Endorsements | Sponsors | Investments
Here, we have a profile for Canelo Álvarez that details information about his playing career, as well as his sponsors, brand endorsements, investments, net worth, notable honours and charity work. DAZN - Global over-the-top sports subscription video streaming service DAZN signed a whopping $365m five-year, eleven-fight contract with Canelo in 2018. The company was supposed to pay the amount for the next eleven fights, but Canelo decided to sever all ties with the company in 2020 due to pay dispute and the COVID pandemic as well and hence became a free agent. In May 2022, though, both parties came together for a two-fight deal. Everlast - Canilo signed a multi-million-dollar sponsorship deal with sports equipment maker Everlast in 2014. Louis Vuitton - The Paris-headquartered French luxury fashion house also has an endorsement deal in place with Álvarez.
UFC inks deal with National Rugby League
The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...
UFC renews Toyo Tires partnership
The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC's Official Tire for three...
UFC extends Atomic Brands deal
The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade...
UFC teams up with Bud Light
Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC). The multi-year agreement gets underway from January 1, 2024, and will see...
Ultimate Fighting Championship (UFC) nets Roobet.fun partnership
Premier mixed-martial arts firm Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with online gaming platform Roobet.fun. As per the agreement, Roobet.fun will join as an Official UFC...
UFC extends Bet365 partnership
The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row. The partnership extension will see Bet365 provide...
UFC announces Betclic partnership
The Ultimate Fighting Championship (UFC) has roped in online sports betting firm Betclic as its Official Betting Partner in France, Poland and Portugal. Betclic will also serve as the Presenting...
Pro Panja League to debut in July 2023
Asia’s biggest arm-wrestling promotion, Pro Panja League, has announced the dates for its debut season. Scheduled for July 28 to August 13, 2023, the 17-day sporting event will feature 180...
The Punch Boxing set to return for ninth edition
Arif khan is back with the 9th edition of The Punch Boxing Indian sports organisation Sports Oodles Pvt Ltd is set to host the ninth edition of its professional boxing...
NMDC ropes in boxer Nikhat Zareen as brand ambassador
NMDC Limited (formerly National Mineral Development Corporation), a central public sector undertaking (PSU) and India’s largest producer of iron ore, has signed a memorandum of agreement (MoA) with world boxing...
Conor McGregor becomes Brand Ambassador of me88 in Southeast Asia
Asia’s online betting platform, me88, is set to make an impact with Irish professional mixed martial artist fighter and former Ultimate Fighting Championship (UFC) double-champion, Conor McGregor, who will be...
Conor McGregor - Sponsors | Endorsements | Salary | Net Worth | Notable Honours | Charity Work
Here, we have a profile for Conor McGregor that details information about his playing career, as well as his brand endorsements, investments, net worth, and sponsors. Full Name: Conor Anthony...
XTB signs Conor McGregor as newest brand ambassador
Poland-headquartered international fintech firm XTB has announced a two-year agreement with mixed martial artist and former UFC champion Conor McGregor. The aim of this partnership is for XTB to advertise...
Conor McGregor teams up with Tiger.Trade
Swiss retail-trading ecosystem Tiger.Trade has roped in UFC featherweight and lightweight double-champion Connor McGregor as a brand ambassador. McGregor has been brought on board in an attempt to help the...