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UFC and ESPN renews partnership

Ultimate Fighting Championship and ESPN renew partnership

The Ultimate Fighting Championship has announced a multi-year extension agreement of its partnership with Disney-owned sports broadcaster ESPN Australia and New Zealand.  The deal will see the Oceanic sports network...

UFC partners with Black Rifle Coffee Company

UFC partners with Black Rifle Coffee Company

The Ultimate Fighting Championship (UFC) has announced a partnership agreement with Black Rifle Coffee Company (BRCC), an American coffee company founded to provide support to veterans, active-duty military members, and...

UFC teams up with Rizz Pharma

UFC teams up with Rizz Pharma

The Ultimate Fighting Championship (UFC) has announced a multi-year partnership agreement with Rizz Pharma. The partnership sees the US pharmaceutical company become an official partner of the UFC, gaining in...

John Cena’s brand endorsements and sponsors over the years

John Cena: Brand endorsements | Investments

This article contains information about American professional wrestler and actor John Cena's brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun,...

Tyson partners with Rabona

Mike Tyson partners with Rabona

Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The...

UFC extends KUDO Snacks partnership

UFC extends KUDO Snacks partnership

The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks...

Sony extends UFC broadcast rights in the Indian subcontinent

Sony extends Indian subcontinent broadcasting rights agreement with UFC

Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...

Canelo Álvarez’s sponsors and brand endorsements over the years

Canelo Álvarez: Endorsements | Sponsors | Investments 

Here, we have a profile for Canelo Álvarez that details information about his playing career, as well as his sponsors, brand endorsements, investments, net worth, notable honours and charity work. DAZN - Global over-the-top sports subscription video streaming service DAZN signed a whopping $365m five-year, eleven-fight contract with Canelo in 2018. The company was supposed to pay the amount for the next eleven fights, but Canelo decided to sever all ties with the company in 2020 due to pay dispute and the COVID pandemic as well and hence became a free agent. In May 2022, though, both parties came together for a two-fight deal. Everlast - Canilo signed a multi-million-dollar sponsorship deal with sports equipment maker Everlast in 2014. Louis Vuitton - The Paris-headquartered French luxury fashion house also has an endorsement deal in place with Álvarez.

UFC inks new deal with NRL

UFC inks deal with National Rugby League

The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...

UFC renews Toyo Tires partnership

UFC renews Toyo Tires partnership

The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC's Official Tire for three...

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