Mike Tyson partners with Rabona
Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The...
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UFC extends KUDO Snacks partnership
The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks...
Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Canelo Álvarez: Endorsements | Sponsors | Investments
Here, we have a profile for Canelo Álvarez that details information about his playing career, as well as his sponsors, brand endorsements, investments, net worth, notable honours and charity work. DAZN - Global over-the-top sports subscription video streaming service DAZN signed a whopping $365m five-year, eleven-fight contract with Canelo in 2018. The company was supposed to pay the amount for the next eleven fights, but Canelo decided to sever all ties with the company in 2020 due to pay dispute and the COVID pandemic as well and hence became a free agent. In May 2022, though, both parties came together for a two-fight deal. Everlast - Canilo signed a multi-million-dollar sponsorship deal with sports equipment maker Everlast in 2014. Louis Vuitton - The Paris-headquartered French luxury fashion house also has an endorsement deal in place with Álvarez.
UFC inks deal with National Rugby League
The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...
UFC renews Toyo Tires partnership
The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC's Official Tire for three...
UFC extends Atomic Brands deal
The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade...
UFC teams up with Bud Light
Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC). The multi-year agreement gets underway from January 1, 2024, and will see...
Ultimate Fighting Championship (UFC) nets Roobet.fun partnership
Premier mixed-martial arts firm Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with online gaming platform Roobet.fun. As per the agreement, Roobet.fun will join as an Official UFC...
The Impact of UFC Betting on TV Ratings: Unraveling the Connection
Introduction High-octane combat sports often thrive in intense atmospheres and adrenaline; they can give people the adrenaline kick and excitement that captivates an audience. In many ways, the UFC and...