Combat Sports
WWE and Topps rejoin forces
Long-term trading card deal signed The WWE has once again teamed up with Fanatics’ trading card and collectible brand Topps as part of a new long-term partnership agreement. The deal comes shortly after WWE and Panini mutually terminated their partnership in November 2023. Panini and WWE had partnered in 2021 with the deal set to...
Ultimate Fighting Championship (UFC) expands BetBoom deal
Ultimate Fighting Championship (UFC) partners with Drip Water
Ultimate Fighting Championship (UFC) partners with Pepperstone
Utkarsh SFB on-boards Mary Kom and Sunil Chhetri as brand ambassadors
Ultimate Fighting Championship (UFC) nets Anker deal
The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle East and Africa (MENA) region. As per the deal, the Chinese electronics company will work towards enhancing fan experiences in the region at official UFC...
UFC partners with Hostage Tape
The Ultimate Fighting Championship has roped in sleeping aid company Hostage Tape as its Official Sleep Aid Partner following a marketing partnership agreement. The deal will see Hostage Tape “activate its brand within some of UFC’s most significant assets”. Hostage Tape branding will be present inside the Octagon at select Fight Nights, on broadcast integrations,...
World Wrestling Entertainment (WWE) teams up with Nutrabolt
World Wrestling Entertainment (WWE) has announced a multi-year deal with global active health and wellness company Nutrabolt. The deal will see Nutrabolt’s C4 Energy brand act as WWE’s Official Energy Drink Partner. C4 Energy will be the first-ever brand to take up the specific role and enjoy branding presence on WWE properties and high-end live events,...
UFC teams up with Smith+Nephew
The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will see Smith+Nephew gain high visibility branding inside the Octagon during select Fight Nights. Both will also work together on various original content which will be...