Combat Sports

The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks will get branding visibility at the biggest UFC events, including select Pay-Per-Views (PPVs) and Fight Nights. Branded integrations will include broadcast features and high-visibility placements inside...

Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka for five years. The terms of the renewed agreement include exclusive television and digital media rights for a wide range of UFC events...

Here, we have a profile for Canelo Álvarez that details information about his playing career, as well as his sponsors, brand endorsements, investments, net worth, notable honours and charity work. DAZN - Global over-the-top sports subscription video streaming service DAZN signed a whopping $365m five-year, eleven-fight contract with Canelo in 2018. The company was supposed to pay the amount for the next eleven fights, but Canelo decided to sever all ties with the company in 2020 due to pay dispute and the COVID pandemic as well and hence became a free agent. In May 2022, though, both parties came together for a two-fight deal. Everlast - Canilo signed a multi-million-dollar sponsorship deal with sports equipment maker Everlast in 2014. Louis Vuitton - The Paris-headquartered French luxury fashion house also has an endorsement deal in place with Álvarez.

The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia’s premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards growing its fanbase in the US and eventually across the Asia-Pacific (APAC) region.  Also read: UFC renews Toyo Tires partnership Lawrence Epstein, UFC Senior Executive...

The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC’s Official Tire for three more years.  Toyo Tires will continue to get major branding presence at select UFC events, with its logo on the Octagon fighting ring and also...

The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade as well as the Official Canned Vodka Cocktail of the American mixed martial arts promotion company.  Monaco Cocktail will continue to be present at UFC...

Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC).  The multi-year agreement gets underway from January 1, 2024, and will see Bud Light enjoy “highly visible presence” during UFC fights and weigh-ins. Bud Light’s logo will also be present on the UFC’s digital and on-air content....

Premier mixed-martial arts firm Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with online gaming platform Roobet.fun. As per the agreement, Roobet.fun will join as an Official UFC Partner and receive prominent branding in the Octagon at select Pay-Per-View and Fight Nights events. Roobet.fun will also serve as the Presenting Partner of the...

The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row. The partnership extension will see Bet365 provide UFC fans with the “Bet Builder” experience, which gives the fans customisable bets from different markets. IMG Arena will be providing additional features for the...

The Ultimate Fighting Championship (UFC) has roped in online sports betting firm Betclic as its Official Betting Partner in France, Poland and Portugal.  Betclic will also serve as the Presenting Partner for the UFC Fight Night Paris event, which will be held in the Accor Arena on September 2, 2023. Betclic will be enjoying branding presence...