Premier mixed-martial arts firm Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with online gaming platform Roobet.fun.
As per the agreement, Roobet.fun will join as an Official UFC Partner and receive prominent branding in the Octagon at select Pay-Per-View and Fight Nights events. Roobet.fun will also serve as the Presenting Partner of the UFC’s Embedded video content series. The two parties will also be working on various custom and original content for the digital media platforms.
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Grant Norris-Jones, Senior Vice President of Global Partnerships, commented:
“We’re thrilled to welcome Roobet.fun as an official UFC partner. Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.“
Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, said:
“Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world. With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.“