The Ultimate Fighting Championship (UFC) has roped in online sports betting firm Betclic as its Official Betting Partner in France, Poland and Portugal.
Betclic will also serve as the Presenting Partner for the UFC Fight Night Paris event, which will be held in the Accor Arena on September 2, 2023. Betclic will be enjoying branding presence inside the Octagon and across the UFC’s social and digital platforms as well.
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Nicolas Béraud, Managing Director of Betclic, said:
“We are delighted to be UFC’s first partner in our three main markets, France, Portugal and Poland. UFC has accomplished amazing things in developing the sport of MMA. It is at the core of our mission to promote and partner with emerging sports and enhance fans’ passion.
“With this partnership, we will offer them a new experience with increased interactivity during UFC events and some surprises for UFC Fight Night Paris on September 2!“
Nicholas Smith, UFC Vice President Global Partnerships, added:
“France is an incredibly important market to the UFC. Throughout the company’s hard work to have the sport of MMA recognised, one of our main objectives was to create impactful and meaningful partnerships with local organisations.
“We are looking forward to working alongside Betclic to enhance our fans’ online gambling experience and bring some exciting activations to our upcoming event in Paris.“