Aditya ChaudhuriThe Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC’s Official Tire for three more years.
Toyo Tires will continue to get major branding presence at select UFC events, with its logo on the Octagon fighting ring and also across UFC TV broadcast assets. Toyo Tires will also enjoy branding on the UFC website and across its social media channels.
Grant Norris-Jones, SVP/Global Partnerships, UFC, commented:
“We’re getting meetings that we haven’t before, so hopefully, that means knocking down new categories. We see ourselves as highly complementary properties; now we have to go prove that.“
Mike Mossholder, Executive Vice-President — Global Marketing, UFC, said:
“Toyo Tires will continue to play a key role in our success and we are excited to further leverage the UFC brand to increase their reach across all channels.“
