The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row.
The partnership extension will see Bet365 provide UFC fans with the “Bet Builder” experience, which gives the fans customisable bets from different markets. IMG Arena will be providing additional features for the bet365 application and website.
Bet365 will also continue to produce the UFC content series on YouTube called “One on One”, which has UFC commentator Laura Sanko give exclusive UFC and MMA insights.
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Nicholas Smith, Vice President of Global Partnerships, UFC, commented:
“Bet365 have been such a great partner over the years. Not only are they invested in growing the sport of MMA by creating bespoke and educational content, but they share UFC’s vision of innovation and creativity to deliver fans and customers the best experience possible. We look forward to growing and expanding this partnership for years to come.“
A Bet365 spokesperson said:
“We are delighted to extend our partnership with UFC for a third consecutive year. 2023 will be our biggest and most exciting year yet for our customers, with the launch of two new enhancements to our UFC betting experience. From UFC 290: VOLKANOVSKI vs RODRIGUEZ this weekend, our customers will be able to bet on UFC via our market-leading Bet Builder product, and existing customers will also be offered live streaming for UFC events as an in-app feature.“