Combat Sports

Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC).  The agreement entails Sportz Interactive providing a comprehensive and forward-thinking social media strategy for India, which includes regional-specific content creation, localisation, and implementation across the official UFC social...

Professional boxer Anthony Joshua has inked a long-term partnership renewal agreement with Under Armour. As per the renewed agreement, Joshua will continue sporting Under Armour apparel in the ring. The two parties have worked together since 2015. The partnership renewal was announced through an AI-advertisement titled “Forever Is Made Now”. On continuing with Under Armour,...

The Ultimate Fighting Championship (UFC) has extended its partnership agreement with combat sportswear specialist Venum. The partnership, now extended until 2029, will see Venum continue on as the UFC’s Exclusive Global Outfitting Partner and work with the American mixed martial arts promotion company to develop fight-week gear, which will be worn by the athletes “during...

American professional wrestling promotion World Wrestling Entertainment (WWE) has announced a partnership agreement with Logan Paul and KSI–owned sports drink brand PRIME. The agreement makes PRIME the Exclusive Official Hydration Drink Partner of WWE. As per the deal, PRIME will become the first-ever WWE partner to have its logo featured in the middle of the...

Stake, a global crypto games and sportsbook brand, has signed a partnership agreement with the Ultimate Fighting Championship (UFC), coming on board as an Official Partner in Asia. As per the deal, Stake will provide exclusive promotions, VIP experiences, and exclusive social and digital content featuring UFC athletes, including Israel Adesanya, Stake’s first-ever brand ambassador. ...

The Ultimate Fighting Championship has announced a multi-year extension agreement of its partnership with Disney-owned sports broadcaster ESPN Australia and New Zealand.  The deal will see the Oceanic sports network continue broadcasting all 30 UFC Fight Night events along with the 12 UFC pay-per-view Prelims. ESPN will also continue to broadcast its original content series...

The Ultimate Fighting Championship (UFC) has announced a partnership agreement with Black Rifle Coffee Company (BRCC), an American coffee company founded to provide support to veterans, active-duty military members, and first responders.  The multi-year marketing deal will see the Salt Lake City, Utah-based company become the Official Coffee of the UFC in the US. BRCC...

The Ultimate Fighting Championship (UFC) has announced a multi-year partnership agreement with Rizz Pharma. The partnership sees the US pharmaceutical company become an official partner of the UFC, gaining in the process exclusive partnership rights in the categories of both hair loss and erectile dysfunction, making it the UFC’s first-ever specific partner in either category. ...

This article contains information about American professional wrestler and actor John Cena’s brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun, Fruity Pebbles, Gillette, Gold’s Gym, Hefty, Tapout, Mattel, FanDuel, Subway, Cricket Wireless, YJ Stinger, Honda, Skyy Vodka, M.A.C Cosmetics, American Body Building, Armor All, Experian,...

Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The 57-year-old will also stream monthly on Rabona’s Twitch and Kick channels to engage with the fans.  Speaking about the partnership, Tyson commented: “Rabona stands out...