Aditya ChaudhuriThe Ultimate Fighting Championship (UFC) has announced a multi-year partnership agreement with Rizz Pharma.
The partnership sees the US pharmaceutical company become an official partner of the UFC, gaining in the process exclusive partnership rights in the categories of both hair loss and erectile dysfunction, making it the UFC’s first-ever specific partner in either category.
Rizz Pharma’s branding will be present at UFC events, including major pay-per-view cards and fight nights, as well as during every episode of the “Dana White’s Contender Series” TV show. The pharmaceutical company will also enjoy visibility at the UFC’s “What’s Coming Up?” segment. The privacy cover used by UFC fighters as they undress during weigh-ins will also feature Rizz Pharma branding.
Grant Norris-Jones, Executive Vice President and Head of Global Sponsorships, UFC and WWE, commented:
“Rizz Pharma is a disrupter brand led by a really savvy executive team that understands UFC and our fan base. They are a great fit because their affordable personal care products can provide value to our core male demo. In return, we’re excited to collaborate with them to help them reach more customers and grow their business.“
John Rogoveanu, Co-founder, Rizz Pharma, said:
“In 2024, Rizz Pharma embarks on a new journey as an official partner of UFC, becoming the designated provider for hair loss and erectile dysfunction treatments. This exclusive partnership symbolises a significant milestone in our company’s history, reflecting our dedication to advancing healthcare solutions. Aligning with one of the most prominent sporting entities globally, Rizz Pharma reinforces its commitment to healthcare excellence and accessibility. This strategic collaboration not only elevates our brand presence but also aligns perfectly with our vision of a healthier, more accessible future for every American.“
